toyportfolio.com Launches New Free Mobile App for Toy Shoppers

NEW YORK, Nov. 24, 2010 /PRNewswire/ -- The independent consumer organization, toyportfolio.com, announces the launch of their free mobile app.

"Toy shopping just got a lot simpler with our easy-to-use mobile app," notes co-founder Stephanie Oppenheim. "Shoppers can take us along to the toy store or shop online. If you're shopping for kids, this takes the guesswork out of finding expert and kid-tested toys that will surely be a hit. Everyone wants to deliver that wow-wee gift and shoppers have been using us as their secret resource for years. The app now makes it that much easier to access our reviews and ratings on the go."

The app highlights the organization's year-end Oppenheim Toy Portfolio Platinum Award list for each age group (0-12). Co-founder Joanne Oppenheim points out that, "The app will also feature some of toyportfolio.com's most popular lists as the season progresses: Best Green Toys, Best High Tech Toys and Toys for Kids with Special Needs."

The app is free all season long and can be downloaded by entering the following link into your iPhone: http://stephanieoppenheim.com/iplat/.

About Oppenheim Toy Portfolio:

Founded in 1989 by child development and toy experts, Joanne Oppenheim and her daughter Stephanie Oppenheim, as the leading independent guide to children's media. The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show. To arrange an interview, please email [email protected].

Website: http://www.toyportfolio.com

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SOURCE Oppenheim Toy Portfolio