Toyota Posts Best-Ever Sales In August 2014

Toyota is No. 1 retail manufacturer; Toyota SUVs record best sales month ever

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Sep 03, 2014, 02:02 ET

TORRANCE, Calif., Sept. 3, 2014 /PRNewswire/ -- Toyota, Scion and Lexus today reported total August 2014 sales results of 246,100 units, an increase of 10.2 percent over August 2013 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 27 selling days in August 2014 versus 28 selling days in August 2013, sales increased 6.3 percent over year-ago month.

Toyota division posted August 2014 sales of 213,291 units, up 9.6 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 5.7 percent over August 2013.

"The industry had its best August in over a decade with sales topping 1.5 million vehicles," said Bill Fay, Toyota division group vice president and general manager. "Boosted by standout SUV sales and a record-shattering month for RAV4, Toyota was the number 1 retail manufacturer in August."

Lexus reported August sales of 32,809 units, a 14.2 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year.

"It was a great market from top to bottom in August," said Jeff Bracken, Lexus group vice president and general manager. "Lexus had its second straight record-setting month as both passenger cars and luxury utility vehicles posted solid gains."

Other Highlights:

Camry posts sales of more than 44,000 units
All-new Corolla up over 23 percent
Avalon up nearly 13 percent
Prius posts sales of nearly 24,000 units
Toyota SUVs up about 28 percent, posts best month ever
All-new RAV4 up 51.5 percent, tops the previous best-ever record set just last month
4Runner up 67 percent
All-new Highlander posts sales of 11,489 units
All-new Tundra up 4 percent for the month
Tacoma posts sales of over 14,000 units
All-new Lexus IS increased 20 percent
Lexus ES posts sales of more than 7,600 units
Lexus GS up nearly 14 percent
Lexus luxury utility vehicles up almost 12 percent
Lexus GX posts triple-digit gains for the tenth month in a row
Lexus RX about 4 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

TOYOTA U.S. SALES SUMMARY
August, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
TOTAL TOYOTA	246,100	231,537	10.2	6.3	1,627,509	1,533,722	6.6	6.1
TOTAL TOYOTA DIV.	213,291	201,745	9.6	5.7	1,428,678	1,362,484	5.4	4.9
TOTAL LEXUS	32,809	29,792	14.2	10.1	198,831	171,238	16.7	16.1

YARIS	523	3,104	-82.5	-83.2	9,741	16,789	-41.7	-42.0
COROLLA	33,088	26,861	27.7	23.2	238,275	210,296	13.9	13.3
PRIUS	23,437	27,358	-11.2	-14.3	151,213	170,866	-11.1	-11.5
CAMRY	44,043	44,713	2.1	-1.5	306,471	287,119	7.3	6.7
AVALON	7,040	6,241	17.0	12.8	45,163	49,281	-7.9	-8.4
SCION FR-S	1,429	1,902	-22.1	-24.9	10,262	13,537	-23.8	-24.2
SCION iQ	219	433	-47.5	-49.4	1,620	3,078	-47.1	-47.4
SCION xD	789	1,124	-27.2	-29.8	5,757	6,257	-7.5	-8.0
SCION xB	1,621	1,693	-0.7	-4.3	11,254	12,740	-11.2	-11.7
SCION tC	2,128	2,546	-13.3	-16.4	13,056	13,347	-1.7	-2.2
TOTAL SCION	6,186	7,698	-16.7	-19.6	41,949	48,959	-13.9	-14.3
TOTAL TOYOTA DIV. CAR	114,317	115,975	2.2	-1.4	792,812	783,310	1.7	1.2

CT	2,191	1,784	27.4	22.8	12,507	10,642	18.1	17.5
HS	0	0	N/A	N/A	0	5	-100.0	-100.0
IS	5,312	4,432	24.3	19.9	33,427	18,859	78.1	77.2
ES	7,692	7,628	4.6	0.8	47,188	47,210	0.4	0.0
GS	2,537	2,234	17.8	13.6	14,660	13,024	13.1	12.6
LS	758	900	-12.7	-15.8	5,336	6,808	-21.2	-21.6
LFA	3	0	N/A	N/A	15	17	-11.3	-11.8
TOTAL LEXUS CAR	18,493	16,978	13.0	8.9	113,133	96,565	17.7	17.2
TOTAL TOYOTA CAR	132,810	132,953	3.6	-0.1	905,945	879,875	3.5	3.0

RAV4	35,614	23,502	57.1	51.5	179,345	144,314	24.9	24.3
FJ CRUISER	1,692	1,177	49.1	43.8	11,353	9,031	26.3	25.7
VENZA	2,793	3,496	-17.1	-20.1	21,587	26,994	-19.6	-20.0
HIGHLANDER	11,489	13,021	-8.5	-11.8	94,984	85,700	11.4	10.8
4RUNNER	7,657	4,579	73.4	67.2	49,612	34,055	46.4	45.7
SIENNA	12,386	11,858	8.3	4.5	86,338	85,025	2.0	1.5
SEQUOIA	913	1,280	-26.0	-28.7	7,814	9,045	-13.2	-13.6
LAND CRUISER	258	269	-0.5	-4.1	1,964	1,967	0.3	-0.2
TOTAL TOYOTA DIV. SUV	60,416	47,324	32.4	27.7	366,659	311,106	18.4	17.9

TACOMA	14,338	15,223	-2.3	-5.8	102,736	110,293	-6.4	-6.9
TUNDRA	11,834	11,365	8.0	4.1	80,133	72,750	10.7	10.1
TOTAL TOYOTA DIV. PICKUP	26,172	26,588	2.1	-1.6	182,869	183,043	0.4	-0.1
TOTAL TOYOTA DIV. TRUCK	98,974	85,770	19.7	15.4	635,866	579,174	10.3	9.8

RX	11,841	11,423	7.5	3.7	68,763	65,678	5.2	4.7
GX	2,198	1,056	115.9	108.1	14,429	6,352	128.3	127.2
LX	277	335	-14.3	-17.3	2,506	2,643	-4.7	-5.2
TOTAL LEXUS TRUCK	14,316	12,814	15.9	11.7	85,698	74,673	15.3	14.8
TOTAL TOYOTA TRUCK	113,290	98,584	19.2	14.9	721,564	653,847	10.9	10.4

SELLING DAYS	27	28			205	206
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY
August, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
* NORTH AMERICAN BUILT VEHICLES

COROLLA	33,088	22,513	52.4	47.0	238,210	204,495	17.1	16.5
CAMRY	44,031	44,694	2.2	-1.5	306,354	286,938	7.3	6.8
AVALON	7,040	6,241	17.0	12.8	45,163	49,281	-7.9	-8.4
RAV4	21,161	14,143	55.2	49.6	119,731	93,565	28.6	28.0
VENZA	2,793	3,496	-17.1	-20.1	21,587	26,994	-19.6	-20.0
HIGHLANDER	11,152	12,545	-7.8	-11.1	92,526	81,631	13.9	13.3
SIENNA	12,386	11,858	8.3	4.5	86,338	85,025	2.0	1.5
SEQUOIA	913	1,280	-26.0	-28.7	7,814	9,045	-13.2	-13.6
TACOMA	14,338	15,223	-2.3	-5.8	102,736	110,293	-6.4	-6.9
TUNDRA	11,834	11,365	8.0	4.1	80,133	72,750	10.7	10.1

RX	9,308	8,496	13.6	9.6	54,700	55,096	-0.2	-0.7

TOTAL	168,044	151,854	14.8	10.7	1,155,292	1,075,113	8.0	7.5
N.A. VEHICLES % OF TOTAL	68.3%	65.6%			71.0%	70.1%

TOYOTA DIV. IMPORT CAR	30,158	42,527	-26.5	-29.1	203,085	242,596	-15.9	-16.3
LEXUS IMPORT CAR	18,493	16,978	13.0	8.9	113,133	96,565	17.7	17.2
TOYOTA DIV NA BUILT CARS	84,159	73,448	18.8	14.6	589,727	540,714	9.6	9.1
TOTAL TOYOTA CARS	132,810	132,953	3.6	-0.1	905,945	879,875	3.5	3.0

TOYOTA DIV. IMPORT TRUCK	24,397	15,860	59.5	53.8	125,001	99,871	25.8	25.2
LEXUS IMPORT TRUCK	5,008	4,318	20.3	16.0	30,998	19,577	59.1	58.3
TOYOTA DIV NA BUILT TRUCK	74,577	69,910	10.6	6.7	510,865	479,303	7.1	6.6
LEXUS NA BUILT TRUCK	9,308	8,496	13.6	9.6	54,700	55,096	-0.2	-0.7
TOTAL TOYOTA TRUCK	113,290	98,584	19.2	14.9	721,564	653,847	10.9	10.4

SELLING DAYS	27	28			205	206
DSR = DAILY SELLING RATE

	--CURRENT MONTH--				--CALENDAR YEAR TO DATE--
Memo:	2014	2013	DSR %		2014	2013	DSR %
Toyota Prius Sedan	14,724	16,157	-5.5%		90,627	108,218	-15.8%
Toyota Prius V (only)	3,506	3,932	-7.5%		20,725	25,976	-19.8%
Toyota Prius C (only)	4,389	5,478	-16.9%		28,372	29,850	-4.5%
Toyota Prius Phv (only)	818	1,791	-52.6%		11,489	6,822	69.2%