Toyota of Naperville launches new responsive website

NAPERVILLE, Ill., July 25, 2014 /PRNewswire-iReach/ -- With the proliferation of smartphones and tablet computers edging out more traditional digital devices, the content that is displayed on them must get ahead of the curve to continue to be useful to consumers. Toyota of Naperville has taken a huge and innovate step in that regard with the launching of its new responsive website. Once, it was a big deal for an automotive dealership to have a mobile website that could be viewed on something other than a desktop or laptop computer. As technology has improved, it has increased the demands for better access to information. This is where responsive websites come into play, like the one launched by the Naperville area dealership.

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Responsive websites are revolutionary for a few important reasons. First, they do away with mobile websites that often didn't have as much functionality as the desktop version. Second, this increased functionality allows a customer to be shopping for vehicles or reading a blog and can take that exact same information to a dealership like Toyota of Naperville and give the sales professional they are working a much better idea of what they need. At this point in the 21st Century the name of the game is "User-Friendly Experience."

With all of the changes made to the new Toyota of Naperville website, none of the information customers have come to rely on for the past several years has been lost. The website is still well-positioned to be a primary source for everything Toyota; as well as important tips and information about things happening in and around the Naperville community. The online team at Toyota of Naperville will continue to provide all of the most up-to-date information to help returning and new customers to be as informed as possible. The overall idea of having a website of any kind is to make sure customers get to see enough of what is available in order to have plenty of questions to ask the staff at the brick and mortar location.

The entire inventory of Toyota of Naperville can be viewed on just about any digital device at www.toyotaofnaperville.com. The showroom is located at 1488 West Ogden Avenue, Naperville, IL. Anyone that would like to schedule a test drive for any vehicle on the Toyota of Naperville roster should call 855-475-0344.

Media Contact: Tom Gregg, Toyota of Naperville, 855-475-0344, [email protected]

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SOURCE Toyota of Naperville