Toyota Motor North America Reports December 2018, Year-End Sales

-- TMNA posted best-ever light truck sales for December, quarter, year-- RAV4 posted best-ever year with more than 427K units-- Lexus RX best-selling Luxury SUV for year

News provided by

Toyota Motor North America

Jan 03, 2019, 09:21 ET

PLANO, Texas, Jan. 3, 2019 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of 0.9 percent from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down 0.9 percent on a daily selling rate (DSR) basis.

For the year, TMNA reported sales of 2,426,672 vehicles, a 0.3 percent decrease on a volume basis and down 0.6 percent on a DSR basis.

Toyota division posted December sales of 185,386 units, down 1.1 percent on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down 0.4 percent on a DSR basis.

"What a tremendous finish to our year," said Jack Hollis, group vice president and general manager, Toyota division. "That sales momentum is carrying over into the new year with the launch of the new RAV4, the best-selling SUV in the U.S., the all-new Corolla, coming to dealerships in March, and the return of the legendary Toyota Supra. We are truly encouraged by what should be an incredible 2019."

Lexus posted December sales of 35,524 vehicles, up 0.2 percent on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down 2.2 percent on a volume basis and down 2.6 percent on a DSR basis.

"Lexus finished 2018 strong with support throughout the year from a host of new product launches, including the all new flagship LS, the new RXL and the new ES," said David Christ, group vice president and general manager of Lexus Division. "In 2019, in the early part of the year, we look forward to the launch of the UX and UX hybrid and in select markets the UX Lexus Complete Lease."

December 2018 Highlights

Toyota is the number one retail selling brand for seven consecutive years
TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
Camry posted sales of 29,093 units; top-selling car in the segment for 2018
Corolla posted sales of 25,439 units
TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
4Runner sales increased 11.3 percent; a best-ever December, quarter and year
Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
C-HR sales increased 11 percent; a best-ever December and quarter
Toyota division pickups up 10.7 percent in December
Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
ES sales increased by 6.7 percent in December
Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
RX is the best-selling Luxury SUV for 2018
RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
NXh posted sales of 1,367 units; a best-ever December and year

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society's most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

CONTACTS:	Toyota Business Communications

	Karen Nielsen	(469) 292-2659

	Lexus Public Relations

	Ed Hellwig Craig Taguchi	(469) 292-5103 (469) 292-4954

Media Web sites:	http://www.toyotanewsroom.com http://www.lexusnewsroom.com

TOYOTA U.S. SALES SUMMARY
December 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --

	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	220,910	222,985	-0.9	-0.9	2,426,672	2,434,517	-0.6	-0.3
TOTAL TOYOTA DIV	185,386	187,524	-1.1	-1.1	2,128,362	2,129,385	-0.4	0.0
TOTAL LEXUS	35,524	35,461	0.2	0.2	298,310	305,132	-2.6	-2.2
YARIS SD (INCL YAR IA)	1154	1908	-39.5	-39.5	25,269	35,727	-29.5	-29.3
YARIS LIFTBACK	98	203	-51.7	-51.7	1,940	8,653	-77.7	-77.6
TOTAL YARIS	1,252	2,111	-40.7	-40.7	27,209	44,380	-38.9	-38.7
iQ	0	0	0	0	0	0	0	0.0
xD	0	0	0	0	0	2	-100	-100.0
xB	2	0	0	0	3	0	0	0.0
tC	0	6	-100.0	-100.0	2	203	-99.0	-99.0
COROLLA HB (INCL COR IM)	1,646	1,437	14.5	14.5	22,846	20,501	11.1	11.4
COROLLA SEDAN	23,793	18,532	28.4	28.4	280,886	308,695	-9.3	-9.0
TOTAL COROLLA	25,439	19,969	27.4	27.4	303,732	329,196	-8.0	-7.7
86 (INCL FR-S)	295	425	-30.6	-30.6	4,146	6,846	-39.6	-39.4
MIRAI	232	296	-21.6	-21.6	1,700	1,838	-7.8	-7.5
AVALON	2,538	2,427	4.6	4.6	33,580	32,583	2.7	3.1
PRIUS	6,351	9,482	-33.0	-33.0	87,590	108,663	-19.7	-19.4
CAMRY	29,093	43,331	-32.9	-32.9	343,439	387,081	-11.6	-11.3
TOTAL TOYOTA DIV. CAR	65,202	78,047	-16.5	-16.5	801,401	910,792	-12.3	-12
CT	0	9	-100	-100	4	4,690	-99.9	-99.9
IS	2,193	2,777	-21.0	-21.0	22,927	26,482	-13.7	-13.4
RC	341	686	-50.3	-50.3	3,358	7,363	-54.5	-54.4
ES	5,385	5,047	6.7	6.7	48,484	51,398	-6.0	-5.7
GS	587	916	-35.9	-35.9	6,604	7,773	-15.3	-15.0
LS	893	306	191.8	191.8	9,302	4,094	126.5	127.2
LC	152	290	-48	-48	1,979	2487	-21	-20
LFA	0	0	0	0	2	3	-34	-33
TOTAL LEXUS CAR	9,551	10,031	-4.8	-4.8	92,660	104,290	-11.4	-11.2
TOTAL TOYOTA CAR	74,753	88,078	-15.1	-15.1	894,061	1,015,082	-12.2	-11.9
SIENNA	6,719	8,941	-24.9	-24.9	87,672	111,489	-21.6	-21.4
C-HR	4,297	3866	11	11	49,642	25755	92.1	92.7
RAV4	38,669	32,542	18.8	18.8	427,170	407,594	4.5	4.8
FJ CRUISER	0	0	0	0	3	4	-25.2	-25
VENZA	8	0	0	0	9	14	-36	-36
HIGHLANDER	23,125	21,041	9.9	9.9	244,511	215,775	12.9	13.3
4RUNNER	13,309	11,954	11.3	11.3	139,694	128,296	8.5	8.9
SEQUOIA	1,131	1,152	-1.8	-1.8	11,121	12,156	-8.8	-8.5
LAND CRUISER	179	390	-54.1	-54.1	3,222	3,100	3.6	3.9
TOTAL TOYOTA DIV. SUV	80,718	70,945	13.8	13.8	875,372	792,694	10.1	10.4
TACOMA	21,531	18,705	15.1	15.1	245,659	198,125	23.6	24.0
TUNDRA	11,216	10,886	3.0	3.0	118,258	116,285	1.4	1.7
TOTAL TOYOTA DIV. PICKUP	32,747	29,591	10.7	10.7	363,917	314,410	15.4	15.7
TOTAL TOYOTA DIV. TRUCK	120,184	109,477	9.8	9.8	1,326,961	1,218,593	8.5	8.9
UX	453	0	0.0	0.0	453	0	0.0	0.0
NX	8,764	7,410	18.3	18.3	62,079	59,341	4.3	4.6
RX	13,222	13,951	-5.2	-5.2	111,641	108,307	2.7	3.1
GX	3,322	3325	-0.1	-0.1	26,724	27,190	-2.0	-1.7
LX	212	744	-71.5	-71.5	4,753	6,004	-21.1	-20.8
TOTAL LEXUS TRUCK	25,973	25,430	2.1	2.1	205,650	200,842	2.1	2.4
TOTAL TOYOTA TRUCK	145,727	134,907	8	8	1,532,181	1,419,435	7.6	7.9
Selling Days	26	26			307	306
DSR = Daily Selling Rate
*NA Built Vehicles	TOYOTA U.S. SALES SUMMARY
	December, 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --

	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
COROLLA	23,791	18,532	28.4	28.4	280,884	308,695	-9.3	-9.0
CAMRY	28,892	35,144	-17.8	-17.8	327,883	346,864	-5.8	-5.5
AVALON	2,538	2,427	4.6	4.6	33,580	32,583	2.7	3.1
YARIS IA (INCL SCI IA)	1,154	1,908	-39.5	-39.5	25,269	35,727	-29.5	-29.3
RAV4	14,901	13,317	11.9	11.9	174,090	188,911	-8.1	-7.8
VENZA	8	0	0.0	0.0	9	14	-35.9	-35.7
HIGHLANDER	23,124	21,041	9.9	9.9	244,510	215,775	12.9	13.3
SIENNA	6,719	8,941	-24.9	-24.9	87,672	111,489	-21.6	-21.4
SEQUOIA	1,131	1,152	-1.8	-1.8	11,121	12,156	-8.8	-8.5
TACOMA	21,531	18,705	15.1	15.1	245,659	198,125	23.6	24.0
TUNDRA	11,216	10,886	3.0	3.0	118,258	116,285	1.4	1.7
ES	4,224	4,414	-4.3	-4.3	41,199	41,626	-1.3	-1.0
RX	9,962	13,585	-26.7	-26.7	83,331	102,606	-19.0	-18.8
TOTAL	149,191	150,052	-0.6	-0.6	1,673,465	1,710,856	-2.5	-2.2
N.A VEHICLES % OF TOTAL	67.7%	67.3%			69.0%	70.3%
TOYOTA DIV. IMPORT CAR	8,827	20,036	-55.9	-55.9	133,785	186,923	-28.7	-28.4
LEXUS IMPORT CAR	5,327	5,617	-5.2	-5.2	51,461	62,664	-18.1	-17.9
TOYOTA DIV NA BUILT CARS	56,375	58,011	-2.8	-2.8	667,616	723,869	-8.1	-7.8
LEXUS NA BUILT CARS	4,224	4,414	-4.3	-4.3	41,199	41,626	-1.3	-1.0
TOTAL TOYOTA CARS	74,753	88,078	-15.1	-15.1	894,061	1,015,082	-12.2	-11.9
TOYOTA DIV. IMPORT TRUCK	41,554	35,435	17.3	17.3	445,642	375,838	18.2	18.6
LEXUS IMPORT TRUCK	16,011	11,845	35.2	35.2	122,319	98,236	24.1	24.5
TOYOTA DIV NA BUILT TRUCK	78,630	74,042	6.2	6.2	881,319	842,755	4.2	4.6
LEXUS NA BUILT TRUCK	9,962	13,585	-26.7	-26.7	83,331	102,606	-19.0	-18.8
TOTAL TOYOTA TRUCK	145,727	134,907	8.0	8.0	1,532,181	1,419,435	7.6	7.9
Selling Days	26	26			307	306

	TOYOTA U.S. HYBRID SALES SUMMARY
	December, 2018
	-- Current Month --				-- Calendar Year To Date --
	2018	2017	DSR %		2018	2017	DSR %
Toyota Prius Sedan	3,111	5,401	-42.4%		49,534	65,631	-24.8%
Toyota Prius V(only)	1	707	-99.9%		2,062	9,680	-78.8%
Toyota Prius C(only)	480	954	-49.7%		8,399	12,415	-32.6%
Toyota Prius PRIME(only)	2,759	2,420	14.0%		27,595	20,937	31.4%
Toyota RAV4 Hybrid	3,236	4,846	-33.2%		48,124	50,559	-5.1%
Lexus NX Hybrid	1367	731	87.0%		9,062	3,293	174.3%
Lexus RX Hybrid	2,179	967	125.3%		15,656	8,568	82.1%