Tourneau Reimagines Luxury Watch Retail With New Digital Platform
NEW YORK, Sept. 29, 2015 /PRNewswire/ -- Tourneau, the nation's largest retailer of luxury timepieces, announces the launch of its new online platform. The website, www.tourneau.com, represents Tourneau's vision of bringing a refreshed approach to a coveted, yet traditional category, as it moves to an increasingly seamless online and in-store shopping experience.
"In developing Tourneau's new platform, we wanted to create a website and shopping experience that realizes the online potential of today's informed, tech-savvy luxury consumer," says Katherine Bahamonde Monasebian, Chief Marketing Officer at Tourneau. "This beautiful and functional site will serve our customers well and help our brand partners tell their stories in an engaging way."
Designed in partnership with LYONSCG, using the Demandware eCommerce platform, the new Tourneau.com provides a best-in-class online experience, including the ability to easily browse Tourneau's comprehensive watch collection, schedule appointments, and make purchases with ship-to-home or pick up in-store capabilities. For the first time, the sales team can now access Tourneau's entire Certified Pre-Owned inventory via iPads, as well as offer products in other Tourneau locations. There are extensive educational resources found on the site, ranging from the basics of watch anatomy, to proper care, to things to consider when purchasing a timepiece. The omni-channel approach allows for a seamless consumer experience, with design elements and imagery carried through both online and in-stores nationwide.
From investing in talent, to the design and technology behind the new site, Tourneau has placed a significant focus on reimagining its customer shopping experience to be cohesive across digital and in-store, to further cement the company's position as the leader in the watch retail industry.
To experience the full breadth of Tourneau's product inventory, watch education, and expert services, please visit Tourneau.com.
ABOUT TOURNEAU
Tourneau, the largest luxury watch retailer in the United States, is celebrating its 115th Anniversary. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines. In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.
SOURCE Tourneau
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