Tourism Malaysia Strengthens Commitment to the Global Cruising Industry at Seatrade Cruise Global 2024

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Apr 10, 2024, 08:47 ET

MIAMI, April 10, 2024 /PRNewswire/ -- Malaysia is setting its sights on the cruise tourism industry for the upcoming Visit Malaysia 2026. In 2023, Malaysia witnessed unprecedented cruise arrival figures, with its ports welcoming 1,055 cruise ships carrying 1,520,608 passengers—an 84.78% rise in ship arrivals and a 62.43% increase in passenger numbers compared to 2019 pre-pandemic rates.

Swettenham Pier Cruise Terminal George Town Penang Malaysia

Cruise ship at Port Klang Penang Malaysia

As a burgeoning tourism hub in Southeast Asia, Malaysia presently serves as the homeport for two cruise lines operating from Port Klang in Kuala Lumpur, with plans for further expansion in the future. Marking a historic milestone in Malaysia's aspiration to emerge as a premier homeporting destination, the maiden voyage of the Costa Serena departed from Port Klang in January 2024. Costa Serena is the latest addition to Kuala Lumpur's list of cruise partners choosing it as their homeport. With this, cruise tourism emerges as a key sector in elevating Malaysia's global appeal, in line with the destination's promotional plans toward Visit Malaysia 2026, the nation's upcoming campaign to welcome 35.6 million foreign tourist arrivals in 2026.

To advance these promotional plans and in line with the National Transport Policy (NTP) 2019-2030, a delegation from Malaysia led by The Honorable Loke Siew Fook, Minister of Transport Malaysia is attending the Seatrade Cruise Global 2024, from April 8 to 11, 2024, at the Miami Beach Convention Center in Miami, Florida, USA. Attendees are invited to visit booth #311 to engage with the Ministry of Transport Malaysia and its port authorities to gain insights into the destination's strategic location, world-class infrastructure, and wealth of natural and cultural attractions.

As part of efforts to promote Malaysia as a homeporting destination, besides actively engaging media interviews and discussion sessions, The Honorable Minister of Transport will deliver a keynote address titled "Malaysia Truly Asia: Malaysia Cruise Tourism" and will use this platform to highlight the advantages and potential of Malaysia as an attractive cruise destination. Malaysia's presence as a homeporting destination will not only strengthen the country's tourism industry but will also provide significant impetus to the local economy, including tourism-related sectors such as hospitality, tourism services, food and beverage businesses, and others.

"We are again thrilled to be part of Seatrade Cruise Global. This event provides an excellent platform to highlight Malaysia's potential as a homeport and to forge valuable connections with industry leaders. We look forward to engaging with the global cruise community and inviting them to experience the wonders of Malaysia, especially in developing suitable cruise tourism trips and packages into Malaysia", said Mr. Akbal Setia, the Vice President of Tourism Malaysia - Americas.

Malaysia's participation in the world's leading cruise industry event highlights its dedication to harnessing the sector's potential as a driver for economic growth and bolstering Malaysia's status as a preferred global tourist destination towards its Visit Malaysia 2026.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

For more information, visit Tourism Malaysia's social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

Media contact on behalf of Tourism Malaysia US

Louise O'Brien, Trove Tourism, +1 917 836 1794, [email protected]

SOURCE Tourism Malaysia US