Toufayan Bakeries And National MS Society Will 'Wrap It Up For A Cure' With GUINNESS WORLD RECORDS™ Attempt At Overpeck Community Park

The Largest Display of Sandwich Wraps will feature 750 Distinct Wraps made by Dozens of Local Volunteers

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Apr 19, 2015, 07:00 ET

RIDGEFIELD, N.J., April 19, 2015 /PRNewswire/ -- At 10:00am EST today, NJ-based, family-owned Toufayan Bakeries will begin a GUINNESS WORLD RECORDS™ official record attempt to create the Largest Display of Sandwich Wraps in support of this year's Walk MS New Jersey event. With the help of dozens of volunteers from the National Multiple Sclerosis Society, the Toufayans will create 750 individual wraps, each one different than the next, as an official GUINNESS WORLD RECORDS adjudicator oversees the attempt.

"Bergen County has been home to our family and our business for decades. In breaking the record today, we hope to help raise awareness for the National MS Society and say thank you to the thousands of Walk MS NJ participants who come out each year in support of this incredible organization," said Karen Toufayan, director of marketing for Toufayan Bakeries. "What better or more delicious way to express that gratitude than to 'Wrap it Up for a Cure' by working together to create and then enjoy 750 wraps in the beautiful Overpeck Community Park."

Toufayan Bakeries, one of the country's largest family-owned baked goods companies is known for its high quality wraps, bagels, pitas and snacks, and for innovating within the category. Toufayan will leverage the diversity of its product line for the attempt using ten different varieties of wraps (from whole wheat and spinach to gluten-free garden vegetable and savory tomato), 46 pounds and eight varieties of deli meat, 750 individual slices of six cheese varieties, and 25 pounds of sliced vegetables. The final display of wraps will be completed within one hour; then counted and verified by a GUINNESS WORLD RECORDS official, and then provided to Walk participants for lunch. Local Ho Ho Kus, NJ business the Red Cedar Market assisted with all of the preparation of ingredients for the event. www.redcedarmarket.com.

Throughout the month of March, recognized as MS Awareness Month, Toufayan supported the National MS Society by donating a portion of product sales to the organization.

"Whether one is diagnosed with MS, caring for a loved one with the disease or engaged in efforts to treat or cure, the key to the future is working together," said Karen Drzik, executive director of the New Jersey Metro Chapter of the National Multiple Sclerosis Society. "When local businesses, institutions and residents unite, it makes every step forward that much more meaningful. The Toufayan family is as committed to community as they are to producing outstanding baked products."

"Bergen County is proud to host Toufayan Bakeries and the National MS Society's Wrap-It-Up for a cure at Overpeck Park," said Bergen County Executive Jim Tedesco. "Thousands of Bergen County residents will come together to watch as they make a GUINNESS WORLD RECORDS official attempt to break the record for the largest display of sandwich wraps. The Wrapathon will have music, free wraps, activities for children, and bring attention to a good cause. MS is a highly unpredictable, disabling disease of the central nervous system that doctors and scientists are still struggling to combat and even determine its cause – which is why we need to help raise awareness for the hundreds of thousands across New Jersey and the country affected by MS. I encourage Bergen County residents to help fight MS and watch history be made."

'Relyin on Toufayan' How to Properly Wrap a Wrap
Making 750 wraps is tough. For some, making just one is a challenge. So Toufayan has shared a 3-step how-to video at www.Toufayan.com/guinness-world-record.

For more information on Toufayan's GUINNESS WORLD RECORDS official record attempt visit the brand's website at http://toufayan.com, on Facebook at http://facebook.com/toufayan and on twitter @Toufayan.

About Toufayan
Since 1926, families have been relyin' on the fresh taste of Toufayan. Toufayan is one of the largest privately held specialty bread bakeries in the US. Making the best bread has always been a passion for the Toufayan family. For almost 90 years, the Toufayans have been filling lunch boxes, toasters, and tummies with fresh lines of pitas, flatbreads, bagels, wraps, lavash, and breadsticks. Based in Ridgefield, N.J. with bakeries in Orlando and Plant City, Florida, the third generation of Toufayans oversees the entire process from ingredient sourcing and production to distribution. While trends come and go, high quality, fresh and authentic products are always in demand. The Toufayan family is committed to quality you can taste. Visit Toufayan and discover recipes at Toufayan.com.

About National MS Society
The Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. In 2014, the Society invested $50.6 million to advance more than 380 research projects around the world in order to stop MS in its tracks, restore what has been lost and end MS forever. Through its comprehensive nation-wide network of programs and services, it also helped more than one million people affected by MS connect to the people, information and resources needed to live their best lives. For more information, visit www.nationalMSsociety.org. For more information on Walk MS NJ or the New Jersey Metro Chapter, visit www.nationalMSsociety.org/NJM.

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