TouchStorm Announces June 2011 comScore Results

NEW YORK, July 20, 2011 /PRNewswire/ -- TouchStorm, the premier source for online video distribution and content development, today announced that the reach of its editorial distribution network among 18-34 year-old viewers in June 2011 was over 12.8 million, bringing the network's total U.S. viewership potential to 32.4 million, according to the most recent comScore figures.

Climbing one spot to 17 on comScore's Video Metrix Entertainment and Multimedia report for viewership across all age groups, TouchStorm continues to score particularly high within both male and female demographics age 18-34. With an average of 3.3 minutes viewed per video, TouchStorm's library of informative, journalistic-style Howdini videos also deliver indispensable engagement with an upwardly mobile audience to its brand partners and editorial networks.

"Both our brand partners and our editorial distribution networks place high emphasis on reaching and engaging the sometimes-elusive 18-34 year old demographic," said Alison Provost, chairman and CEO of TouchStorm. "Their media consumption and purchasing habits combine to make this group a rewarding yet very challenging target market to reach. Understanding the need to connect with this age group, we've added the editorial partners to our network and tailored our brand partners' content to supply the necessary reach and engagement to this coveted audience."

(Video Metrix June, 2011 Entertainment - Multimedia [w/ Dup.])

About TouchStorm

TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.

Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, TouchStorm is an independent and employee-owned company.

SOURCE TouchStorm

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