TouchStorm Announces July 2011 comScore Results

NEW YORK, Aug. 30, 2011 /PRNewswire/ -- TouchStorm, the premier source for online video distribution and content development, today announced that the potential reach of its editorial distribution network among 18- to 34-year-old viewers in July 2011 was nearly 12 million, bringing the network's total U.S. viewership potential to more than 30 million, according to the most recent comScore figures.

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The comScore Video Metrix Entertainment - Multimedia category report showed that TouchStorm continues to score high within both male and female demographics age 18-34. Drawing an average of 3.4 minutes of view time per video, TouchStorm's library of informative, journalistic-style video content continues to engage this extremely mobile and sometimes elusive audience of young, affluent viewers.

"Publishers, brands and advertisers are all intently focused on that coveted 18- to 34-year-old age demographic and looking for a proven solution to connect with them," said Alison Provost, chairman and CEO of TouchStorm. "Month after month our comScore rankings validate our network's ability to engage this critical—yet fickle—demographic along with our success at adding the valued publishing partners that put our reach above the 30 million mark."

(Video Metrix July, 2011 Entertainment - Multimedia [w/ Dup.])

About TouchStorm

TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.

Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, TouchStorm is an independent and employee-owned company.

SOURCE TouchStorm