Touchdown! Dunkin' Donuts Enters Partnership with New York Giants Superstar Quarterback Eli Manning
Two-time World Champion will support brand through three-year promotional campaign to kick off upcoming season throughout New York Metro Area
NEW YORK, June 19, 2012 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee, donuts, and baked goods, today announced a partnership with New York Giants two-time Super Bowl MVP Eli Manning. The agreement will leverage the two-time World Champion quarterback through a series of advertisements and promotions in the New York Metro Area* over the next three years.
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To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season. The ads will feature Manning promoting various menu items such as Dunkin' Donuts coffee and limited-time offer breakfast sandwiches, among other products.
"Dunkin' Donuts has been part of my daily routine for many years, so I'm really looking forward to working with the brand," said Manning. "Dunkin' Donuts and the Giants are both well known for their passionate fans. This partnership is sure to keep people in the New York Tri-state area running on Dunkin' all year long."
"We couldn't be more excited to work with the New York football legend that is Eli Manning," said Tom Manchester, Vice President of Field Marketing at Dunkin' Donuts. "Dunkin' Donuts has a long and successful history of working with the New York Giants, and we are thrilled to extend that relationship by working with Eli over the next three years."
Since being acquired by the Giants in a draft day trade in 2004, Manning has played in 121 regular season games with starts in his last 119 appearances and has started all 11 postseason games in which he has played. In the regular season, Manning has completed 2,291 of 3,921 (58.4 %) passes for 27,579 yards with 185 touchdowns, 22 300-yard games, a long pass of 99 yards, and a career passer rating of 82.1. He is second in franchise history in attempts, completions, yards and touchdown passes and first in 300-yard games. Manning holds the Giants career postseason records with 356 pass attempts, 219 completions, a 61.51 completion percentage, 2,516 yards and 17 touchdown passes.
Dunkin' Donuts is the leading baked goods and coffee chain in the world, selling 1.5 billion cups of hot and iced coffee and more than approximately 2.1 billion donuts and MUNCHKINS® donut hole treats combined globally per year. Dunkin' Donuts uses 100 percent Arabica coffee beans, and the company's coffee specifications are recognized by the industry as a superior grade of coffee. Dunkin' Donuts was recently ranked number one in customer loyalty in the coffee category for the sixth consecutive year by the Brand Keys Customer Loyalty Engagement Index. Today, there are more than 7,000 Dunkin' Donuts restaurants in 36 states, plus the District of Columbia, including more than 1,500 restaurants in the New York Metro Area.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinMetroNY).
*Participating shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren
Connecticut: Fairfield
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
Contact:
Jim Furrer
RF|Binder for Dunkin' Donuts
212-994-7559
[email protected]
SOURCE Dunkin' Donuts
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