TOTVS Partners With Aurasma to Light up Their Campaign, "Share the New World"

CAMBRIDGE, England and SAN FRANCISCO, Aug. 23, 2011 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, today announced that TOTVS, the largest software company in Latin America, is integrating Aurasma into their "Share the New World" campaign to create a unique, engaging user experience.

(Logo: http://photos.prnewswire.com/prnh/20110711/SF32613LOGO)

"Share the New World" is a campaign designed to stimulate collaboration and build worldwide relationships. By downloading Aurasma Lite on a smart phone or tablet and pointing the device at the TOTVS logo anywhere in the world, the static image immediately "lights up" and plays the campaign video. Users may also contribute to this campaign by creating their own "auras"– user-generated content, that can be shared with others.  Connecting individuals through shared "auras" further stimulates global relationships, collaboration and business ideas all of which are core principles of this campaign.  

As a pioneer blazing the trail, TOTVS is excited to be the first company to launch this innovative, marketing campaign in Latin America.  "We are the first company in Latin America to use this augmented reality technology, developed by British company, Autonomy. This tool collaborates with our marketing campaign for the current year, which has 'Share the New World' as its core motto.  Anyone may have access to our videos just by pointing the cell phone, for example, towards a logo of the company, where it may be. It is a fast and modern way to integrate and share knowledge," commented Marcelo dos Santos, Marketing Director at TOTVS.

Since Aurasma's interactive platform does not depend on QR codes or tags, TOTVS has the flexibility to swap out the virtual content at any given time without altering their logo. In a world in which people are intrigued by fresh ideas, if TOTVS decides to replace their video with 3D animation, an interactive game or a new video campaign, the change can happen instantly. As a company that encourages a shared new world, TOTVS has opened the door to boundless possibilities.

To view the TOTVS aura, please use this link:  http://www.youtube.com/watch?v=JvBrhpjml4c

Go to www.aurasma.com for more information.

About TOTVS

Absolute leader in Brazil with 48.6% market share*, and also in Latin America with 34.5%, TOTVS is a company of software, innovation, relationship and support to management. It is the largest software company in Latin America, the sixth biggest developer of integrated management software in the world, and the first in emerging countries. TOTVS is the top leader in Brazil and the largest company operating in small and midsize businesses (PME) in Latin America. It was the first IT company to go public in Latin America, and it is part of BOVESPA's New Market list. Its ERP operations have more than 26 thousand clients and are supplied by a wide portfolio of vertical solutions and value added services such as Consulting, Infrastructure and BPO. For further information, visit the website: www.totvs.com

*Source: Gartner - "All Software Markets, Worldwide, 2010".

About Aurasma

Aurasma is a revolutionary, augmented reality platform that uses advanced image recognition technology to merge the physical and virtual worlds. Using a smart phone or tablet computer, Aurasma is capable of recognizing objects in the real world and overlaying this view with an interactive layer of the virtual world.

Aurasma was created using industry-leading technology from Autonomy (LSE: AU. or AU.L). It is currently in use by over 150 partners including film studios, TV chains, online retailers, media agencies, newspapers, magazines, museums and billboard advertisers and has already been installed on over one million smart devices globally.

SOURCE Aurasma