TOTSY Appoints Kennedy O'Grady as Vice President of Operations

NEW YORK, Nov. 18, 2010 /PRNewswire/ -- TOTSY (http://www.totsy.com), the private sale site exclusively dedicated to delivering deals on coveted must-haves for moms and children, announced today the appointment of Kennedy O'Grady as Vice President of Operations. With more than two decades of logistical operations experience with national and regional retail corporations, O'Grady has an outstanding track record of establishing dynamic corporate infrastructure with focus on efficiency and cost cutting while delivering high consumer satisfaction.

Most recently, O'Grady served as VP of Operations for e-commerce retailer Ideeli (www.ideeli.com), where he managed all operations from office management to customer service. Under his leadership, Ideeli increased revenues in two years from $1 million to $150 million. Previously, O'Grady held senior management positions at Martha Stewart OmniMedia, InStyle.com (www.instyle.com) and Bluefly.com (www.bluefly.com), where he oversaw logistics and fulfillment operations activities. In those capacities, he played a key role in implementing strategic and tactical operations plans, budget development and cost control measures. O'Grady also worked as an Operations Director at Michael C. Fina Company and as a Distribution Manager at the Metropolitan Museum of Art, Norstan Apparel Co., and A.R. Industries.

"We are thrilled to have Ken join our already strong and growing management team," said Guillaume Gauthereau, CEO at TOTSY. "Ken has proven to be one of the foremost experts in managing the day-to-day operations of both e-commerce companies as well as private sales sites. We are confident he will play a significant role in the continued growth of TOTSY," he adds.  

"I am excited to join such a rapidly growing company in the private sale space, especially one that leads within the niche of marketing to parents," O'Grady notes. "I look forward to working alongside our team leaders to meet the needs of TOTSY's loyal and growing membership base and continue to provide the high quality service our members have come to expect."

O'Grady received his Bachelor of Science in Business Administration from St. John's University of Jamaica, New York.

About TOTSY

Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to coveted and essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit www.totsy.com.

SOURCE TOTSY

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