Total Beverage Solution Reunites Texas Brewer With Iconic Family Trademark

MOUNT PLEASANT, S.C., Feb. 21, 2017 /PRNewswire/ -- Confirming an earlier release today, Total Beverage Solution (TBS) is pleased to announce they have sold the Celis trademark to Christine Celis, reuniting the family with the brand.

Christine's father, Pierre Celis, is known throughout the brewing world for revitalizing the Belgian wit bier style in the 1960's and introducing the same style to American craft consumers in the 1990's. The brand has had several owners since its establishment in Austin, TX, with TBS acquiring the brand in 2014. TBS purchased Celis Beer in an effort to preserve and revitalize the iconic brand. Today, TBS is delighted to pass on this role to the brand's namesake.

With a portfolio of revered brands, including the world's oldest brewery, Weihenstephan, TBS prides itself on introducing U.S. consumers to diverse breweries, wineries and distilleries with long histories of tradition and quality. Upon learning of the Celis trademark available for sale, CEO Dave Pardus knew this was an iconic brand that could be restored to greatness. "Two years later, and with Christine getting her facility and team assembled, it was the right thing to do," said Pardus. "Christine will have the intangible passion we could not create and thus it was an easy decision to make the brand available to her."

Total Beverage Solution:
Founded in 2002, Total Beverage Solution, a six-time Beverage Industry Top 100 company, has earned a reputation for the company's market expertise and proven sales results by creating value and demand for exceptional brands. Total Beverage Solution provides full-service front and back of house support dedicated to help both foreign and domestic alcohol brands enter and navigate the US beverage market. For more visit: www.tbsbrands.com

SOURCE Total Beverage Solution

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