Tostitos And Avocados From Mexico Team Up To Bring Tableside Guac To The Streets Of NYC, "Cinco Central" Promotion To Retailers Nationwide

Partnership helps fans prep for the ultimate Cinco De Mayo celebration with a brunch-ified twist

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Apr 24, 2019, 09:00 ET

PLANO, Texas, April 24, 2019 /PRNewswire/ -- Tortilla chips and guac go together like millennials and brunch. With Cinco de Mayo taking place on a Sunday this year, the path has been paved for the ultimate mashup of food-centric celebrations: Cinco de Mayo brunch. Tostitos®, the tortilla chip for all manner of gatherings, and Avocados From Mexico, which are delicious on everything, always in season, and always worth it, saw the perfect opportunity to celebrate the holiday with a new twist. The two are teaming up to deliver on the ultimate combination of chips, dips and avocados for Cinco de Mayo celebrations, with some brunch favorites.

On the Friday before the holiday, roving carts, inspired by the custom-made fun of the tableside guac experience, will hit the streets of New York City to surprise and delight locals with brunch-ified takes on typical Cinco de Mayo favorites. New Yorkers near Herald Square, Madison Square, Columbus Circle and Washington Square Park are invited to join Tostitos and Avocados From Mexico from 11:30 – 2:30 p.m. for a pre-Cinco treat of SalsaGuac and Avocado TOSTitos. Visitors will be encouraged to get their Cinco started early by having a bite and sharing their experience using #NoGuacNoCinco.

"Chips and guacamole are often the centerpiece of Cinco de Mayo festivities," said Sheldon Boyea, senior director of marketing, Frito-Lay North America. "Through the partnership with Avocados From Mexico, we are able to bring the Cinco de Mayo brunch to chip and guac loving fans throughout the country. Our Cinco de Mayo brunch carts will start the festivities a few days early by surprising New Yorkers with an original Tostitos recipe, SalsaGuac, which is the perfect addition to their upcoming Cinco celebrations."

"Partnering with Tostitos for the rapidly growing Cinco de Mayo holiday was a perfect fit for us, because you can't have guacamole without chips," said Alvaro Luque, President of Avocados From Mexico. "As we expect to import more than 141 million pounds of fresh avocados leading into Cinco de Mayo, we're seeing a 13 percent increase in volume compared to this time last year. Our robust Cinco Central in-store destination inspires shoppers to celebrate and revel in tasty recipes, including our favorite, the SalsaGuac!"

For party planners outside of New York City, Tostitos and Avocados From Mexico are unveiling thousands of Cinco Central pop-up displays at grocery stores across the country. These one-stop-shops are fully stocked with Tostitos chips and dips and Avocados From Mexico, all the ingredients needed for a delicious Cinco de Mayo.

Cinco-themed recipes include Tostitos SalsaGuac, Fiesta Nachos, Brunch Chilaquiles, Cinco Layer Dip, and Pineapple Guacamole – and all are available on Tostitos.com. For more recipes, tips and tricks involving avocados head to AvocadosFromMexico.com.

About Tostitos

Tostitos is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About Avocados From Mexico

Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

SOURCE Frito-Lay North America