Tory Burch Launches Its Classic Gigi as the Brand's First Touchscreen Smartwatch

NEW YORK, Oct. 25, 2018 /PRNewswire/ -- Tory Burch is expanding its smartwatch collection with the launch of the ToryTrack Gigi Touchscreen Smartwatch.  This new piece is a state-of-the-art smartwatch that balances fashion and function with features that include heart-rate tracking, swimproof functionality, payment methods, untethered GPS and more.

The ToryTrack Gigi Touchscreen Smartwatch is the ultimate convergence of Tory Burch design and wearable technology, bringing together the elegance of an analog watch with the capabilities of a world-class smartwatch. It is inspired by the Gigi—an iconic, classic design that is one of the brand's bestselling styles. It will be available in three distinct finishes including polished gold-tone, silver-tone and black stainless steel; interchangeable rubber, grosgrain and leather strap options are also available.

Tory Burch said, "Our new smartwatch is a modern take on one of our classic styles, the Gigi. It is an incredible device with state-of-the art technology that keeps you connected, and I love that you can customize the look with different dial designs and colors as well as interchangeable straps."

Powered with Wear OS by Google and Qualcomm® Snapdragon Wear™ 2100 SoC, the new ToryTrack Gigi Touchscreen Smartwatch is compatible with both iPhone® and Android™ phones. The watch is equipped with the latest Wear OS features including:

• Health: set goals, check your heart rate, and track your stats through various workouts like walking, running or cycling.
• Smart: get help from Google Assistant – right from your wrist.
• Swim: Shower and swim seamlessly and track swim workouts through third-party apps.
• Make purchases: pay from your wrist using your NFC enabled smartwatch with Google Pay.
• Accessibility: check your schedule, steps, or stocks—just like you check the time.
• Music: control your music wherever you go with the option to download playlists and connect via Bluetooth to listen phone-free.
• Customizable dials: customize your look with a choice of eight branded dial designs and numerous color options.
• Stay connected: never miss a moment with text, call, and email notifications.

The ToryTrack Gigi Touchscreen Smartwatch is available starting today in select Tory Burch boutiques, on toryburch.com and at select department stores starting at $395.

ABOUT TORY BURCH

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty. There are more than 250 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia, and the brand is available at over 3,000 department and specialty stores worldwide and toryburch.com.

SOURCE Tory Burch