Topps Debuts National League MVP Kris Bryant as Cover Athlete for MLB BUNT 2017 Digital Trading Card App in Celebration of Its Five-Year Anniversary
Championship Winning Chicago Cubs' Third Baseman to be Highlighted for One-of-a-Kind Digital Collecting Experience
NEW YORK, March 30, 2017 /PRNewswire/ -- Just in time for the start of the MLB 2017 season, The Topps Company Inc., announced today that Chicago Cubs 2016 National League MVP third baseman, Kris Bryant, will be the cover athlete for Topps® MLB® BUNT™ 2017, an officially licensed digital trading card game in collaboration with Major League Baseball Advanced Media and the Major League Baseball Players Association. To help celebrate the five-year anniversary of the fan-favorite app, Topps® MLB BUNT™ will bring all the action from the diamond to life as only Topps can. Exclusive digital card designs and performance-based contests updated in real-time during live MLB games will be introduced into the app.
"Bryant is the perfect role model for Topps and sports fans alike having been a part of one of the greatest underdog stories in sports history," said Deniz Gezgin, Director of Mobile at the Topps Company. "Bryant brought home one of the most memorable moments in baseball history during the 2016 World Series. As one of the most recognized names in baseball today, we're thrilled to have Kris Bryant commemorate the fifth anniversary of MLB BUNT."
The five-year anniversary of Topps® MLB BUNT™ introduces a variety of updates to the app for the 2017 season. For the first time, MLB BUNT™ 2017 will feature its very own digital base set of new trading cards, daily release of new packs and cards along with fantasy gaming and scoring in real time. Additionally, fans will enjoy an updated interface with more streamlined interactions, including an all- new home screen layout with iconic and unique imagery exclusive to Topps® MLB BUNT™ 2017. The new interface will also allow users to interact with their cards on the detail screen, giving them the ability to tap and hold to drag and drop cards within their collection. Since the app's official launch in April 2012, there have been over 85 million packs sold, 490 million total cards published, 38 million trades made and over 2.2 million active users worldwide.
Topps® MLB BUNT™ 2017 is available for free in the App Store for iPhone, iPad and iPod touch and in the Google Play Store for Android devices. Click here to download it now: http://bit.ly/2o7Xlbu
Topps® MLB BUNT™ 2017 is officially licensed by Major League Baseball Advanced Media and the Major League Baseball Players Association.
About Topps
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps' app portfolio, including Topps BUNT®, Topps NFL HUDDLE®, TOPPS KICK® and Topps® Star Wars: Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop® Pop, and Bazooka® bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com
ABOUT MLBAM: Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.
ABOUT MAJOR LEAGUE BASEBALL PLAYERS ASSOCIATION (MLBPA): The Major League Baseball Players Association (www.mlbplayers.com ) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust.
SOURCE The Topps Company, Inc.
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