Topguest Partners With VOILA Hotel Rewards, the Number One Loyalty Program for Independent Hotels

NEW YORK, Nov. 23, 2010 /PRNewswire/ -- Topguest (www.topguest.com) today announced a new partnership with VOILA Hotel Rewards (www.vhr.com), the world's number one loyalty program for independent hotels. Topguest is a new service that rewards users with loyalty points and perks for virtual "check-ins" via major location-based-services applications, such as Facebook Places, Twitter and Foursquare.

VOILA is the world's first points-based hotel loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands.

The recent partnership rewards Topguest members with VOILA points they can use on independent and small hotel experiences around the world while simultaneously providing current VOILA members with an easy way to increase their point balances.

Geoffrey Lewis, co-founder and CEO of Topguest notes, "Now, we can offer point rewards for check-ins at hundreds of exceptional independent hotels all over the world. Topguests who are also VOILA members can start earning additional point bonuses and enjoy a greater variety of perks at hotels around the world."

VOILA members will receive 50 VOILA points for every virtual Topguest "check-in" on Facebook Places, Twitter or other participating location-aware applications. Points are automatically deposited into members' accounts making it easy to see how close they are to their next reward.

Signing up for Topguest is quick and easy. Simply download the free Topguest application, get connected and start earning points in less than 30 seconds.  Topguest's new iPhone and Android applications allow users to earn rewards in real time, use them immediately on-site and view a map of Topguest partners nearby.

"Check-ins" are not limited to members staying overnight at a hotel - members can also earn point bonuses in hotel restaurants, bars or when attending work conferences. For example, if a member "checks-in" during a business trip at Husa's Rey Juan Carlos I Hotel in Barcelona, they can earn points toward a beach holiday in Spain or a one-of-a-kind getaway to Bali, Indonesia.

"Our partnership with Topguest brings cutting-edge technology into the hands of our most loyal guests and encourages them to enjoy more of what our hotels offer, like food and beverage and meeting facilities," said Peter Gorla, vice president program strategy & e-commerce, of VOILA Hotel Rewards. "The opportunity for accelerated point earnings and rewards also drives member engagement and results in members gaining exposure to a greater number of hotels in the worldwide VOILA network."

Membership in VOILA is also free and additional details on joining the program and earning points can be found at www.vhr.com.

ABOUT TOPGUEST

Topguest gives travelers real loyalty program points and travel rewards for check-ins on all major geolocation applications, automatically. Topguest helps premium lodging, airline, and lifestyle brands unlock the power of geolocation to reward guests and prospective patrons for simply checking in at their properties; whether for a drink at the bar, spa treatment, overnight stay. Topguest partners already include leading industry-leaders such as InterContinental Hotels Group, Viceroy Hotel Group, Andre Balazs' Standard Hotels, and the Soho & Tribeca Grand. Topguest is backed by top Silicon Valley investors including Founders Fund, SV Angel, Keith Rabois, and Jeff Clavier. For more information please visit www.topguest.com | www.facebook.com/topguest | www.twitter.com/topguest

ABOUT VOILA HOTEL REWARDS

VOILA (www.vhr.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hoteles, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Katerina Hotels, Nevsky Grand, Seoul Plaza, the Dragon Hangzhou and and selected hotels of Great Hotels Organisation. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

SOURCE VOILA Hotel Rewards

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