NEW YORK, Aug. 29, 2016 /PRNewswire/ -- After you write a press release comes one of the most important parts of this essential PR tactic: targeting and distribution. Without strategic identification and outreach to the right audience, releases can often fall flat and lack results. Selecting distribution options that drive awareness with the right audiences is key to earning mindshare and extending the life of press releases.
Driving Audience Awareness by Targeting Your Press Release discusses:
- The questions you need answered to hone in on the correct audiences
- Targeting by geography, industry or publication
- Guiding wire release choices to align with your intended audience
Download the guide to optimize your press release performance and learn tips on how to select distribution options that deliver the most value.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Contact:
Stacey Miller
(301) 683-6038
[email protected]
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SOURCE PR Newswire Association LLC
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