Top Japanese Sock Brand, Tabio, to Introduce Innovative Men's Fashion Sock Line to the United States This Fall

"We are excited to introduce Men's Active, Play and Luxury focused sock lines to the U.S.," says Kazuhiro Takezawa, Head of Tabio's US Division. "Each line will provide users with comfort designed for their needs. From functional active socks to supple socks infused with silk, we believe that you will never look at socks the same way again."

The Active collection features socks with practical functionality such as deodorant, moisture wicking and cushioning. They offer ultimate comfort for urban navigators who actively walk around the city on foot.

The Play collection features stylish yet comfortable socks for people who want to express their personality.

The Luxury collection features socks made with premium selected materials such as silk and cashmere for a more sophisticated look and feel. The flagship sock in this collection is the Banner Sock. This sock maximizes the best elements of both silk and cotton pile. Silk provides a sleek, soft and luxurious feel to the skin while the cotton pile gives the perfect amount of comfort and support for the bottom of the foot. "Seamlessly fusing these two fabrics requires highly-trained craftsmen and one-of-a-kind machinery that is only found at the Tabio factory in Nara, Japan," says Takezawa.

"This sock lineup is amazing," says Founder and CEO Brandon Hill of btrax, the firm assisting Tabio with their U.S. expansion. "Once worn, it is immediately apparent that placing an emphasis on craftsmanship and innovation is a winning formula for Tabio."

Tabio will launch in the U.S. with three distinct product lines (Sports and Men's & Women's Fashion) each offering the best of Japanese craftsmanship. To coincide with the launch, Tabio is releasing three teaser websites to build momentum. The second teaser website showing the Men's fashion line can be seen at www.tabio.com/usa.

Fans of the brand are encouraged to apply to be a part of the new "Club Tabio," the Ambassador/Influencer program for the brand. Applications can be submitted at www.tabio.com/usa/clubtabio.

For more information about Tabio or to request samples for product reviews, contact John Hayato Branderhorst at [email protected].

ABOUT TABIO

Fall in love with Tabio, Japan's No. 1 sock brand. Evolving comfort through refined craftsmanship since 1968. Priding themselves on their attention to detail in production and the novel use of fabrics and yarns, Tabio manufactures socks for sports and men's and women's fashion. Learn more about Tabio at www.tabio.com/usa.

SOURCE Tabio

Related Links

http://www.tabio.com/usa