Top Japanese Sock Brand, Tabio, to Expand to the United States This Fall

SAN FRANCISCO, June 20, 2017 /PRNewswire/ -- Tabio, will be expanding to the United States market in September 2017. With over 50 years of experience and the status as the number one sock brand in Japan with over 270 stores, Tabio is ready to transform the U.S. sock industry. Tabio is evolving comfort by utilizing high-quality yarns and fabrics to develop socks that can be worn for every occasion. Having successfully expanded to Europe, Tabio is ready for the next phase of growth for the brand.

"We are thrilled to be bringing our most popular Tabio socks to the United States," says Katsuhiro Ochi, Tabio's CEO. "Tabio's mission is to take pride in our craftsmanship by delivering the highest standards of integrity in all aspects of technology, quality and experience to our customers. This fall, we look forward to showing America all the reasons Tabio is the top sock brand in Japan."

Tabio will launch in the U.S. with three product lines each offering the best of Japanese craftsmanship.

Tabio Sports lineup will include popular sock types for road and trail running that will fit like a glove. The lineup includes the popular Racing Run Pro. Under development for 15 years, it's Tabio's most popular running sock delivering performance and comfort while providing arch support technology, mesh paneling for increased breathability and a non-slip grip.

Tabio Women's Fashion lineup has seen great success in Japan, France and the U.K., and are regularly showcased in fashion shows. These socks incorporate odor-resistant technology along with offering various styles to match any outfit.

Tabio Men's Fashion lineup is proven to enhance comfort using quality materials and craftsmanship. The lineup will consist of premium Active, Luxury and Play collections.

"We think that Tabio is a very special brand," says Founder and CEO Brandon Hill of btrax, the consulting firm assisting Tabio with their U.S. expansion. "With their emphasis on quality craftsmanship and innovation, Tabio is sure to cement its place in the American marketplace."

Tabio will be releasing three teaser websites to build momentum for the September launch. The first teaser website for Tabio can be seen at www.tabio.com/usa.

To coincide with the launch, Tabio will be creating an Ambassador Program to help spread the word about Tabio products. Information about the program will be shared via email and social media later this month.

For more information about Tabio or to request samples for product reviews, contact John Hayato Branderhorst at [email protected].

ABOUT TABIO

Fall in love with Tabio, Japan's No. 1 sock brand. Evolving comfort through refined craftsmanship since 1968. Priding themselves on their attention to detail in production and the novel use of fabrics and yarns, Tabio manufactures socks for sports and men's and women's fashion. Learn more about Tabio at www.tabio.com/usa.

SOURCE Tabio

Related Links

http://www.tabio.com/usa