Top Insurance Providers Leverage Distributed Marketing to Improve Challenges Faced by Agents

DALLAS, Jan. 10, 2011 /PRNewswire/ -- Distribion, one of the nation's leading providers of web-based, distributed marketing services, announced today that it will be attending the January 27, 2011 PIMA (Professional Insurance Marketing Association) Annual Meeting. During the conference, Distribion executives will conduct a roundtable discussion entitled "Optimizing Your Multi-Channel Marketing Communication Strategy," that identifies evidence-based marketing challenges faced by both corporate marketing directors and local agents within the insurance and financial industry.

These challenges—which directly influence the sales and marketing potential of local agents and brokers—is the key reason why one of the nation's top insurance providers, with more than 130,000 employees in 50 countries, contracted with Distribion to simplify all levels of distributed marketing channels. Under one simplified, integrated, permission-based platform, agents are able to log-in, plan, implement and track marketing campaigns and sales initiatives through leveraged suppliers associated with email, direct mail, micro-sites, on-demand print, e-brochures, social media and a myriad of other industry-wide needed marketing communications tools.

According to Tim Storer, President and CEO of Distribion, "There is a significant need for corporate marketing management, as well as local agents and offices, to have a streamlined way for conducting effective, turn-key marketing programs that create viable and tangible results. A centralized management system of producing and deploying such marketing campaigns with the click of a button will soon represent a dominant force in not only the insurance and financial industry, but many other vertical markets where local, regional and national offices inevitably co-exist and work together to create sales."

Maintaining corporate brand standards and integrity is a crucial part of the success of a multi-channel distributed marketing resource. "Whether you are a local agent who desires to design and print a brochure to hand out at an upcoming networking event, or rather, if you are planning an automated email campaign directed towards 5,000 of your customers—a safe, secure and brand compliant distributed marketing platform is a single source for ensuring reliability and consistency across all modes of communication," says Storer.

According to Forrester Research, an independent research company that provides realistic and forward-thinking advice to global leaders in business and technology, it is estimated that by the year 2014, interactive marketing will represent 21% of all marketing spend; In 2005 it was just a mere .05%.  American businesses are prepared to make the necessary investments to enable and empower their system of employees, agents and offices to grow and build their businesses through leveraged distributed marketing.

Since 1975, PIMA has served as the forum for leading Agents, Brokers and Companies involved in the marketing of group insurance & related products. The PIMA national conference will be held January 27-30 at the Fairmont Turnberry Isle hotel in Miami, FL.

For more information about Distribion, visit http://www.distribion.com or call 877.730.6860.

About Distribion:

Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. Distribion's Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.

SOURCE Distribion, Inc.

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