Top Digital, Interactive Talent Receive Ohio Interactive Awards

COLUMBUS, Ohio, May 27, 2011 /PRNewswire-USNewswire/ -- Individuals, businesses and universities across Ohio were recognized last night as the state's top digital and interactive talent at the 2011 Ohio Interactive Awards at the Ohio Union at the Ohio State University, in Columbus. A total of 15 awards were presented in the following categories:

• Advertising:
  • Sync Creative: Best use of mobile marketing for an advertising or promotional campaign.
  • Best Light Video: Best use of web-based video for an advertising or promotional campaign.
  • Scotts Miracle-Gro: Best email marketing for an advertising or promotional campaign.
  • Blind Acre Media Best online advertising campaign including paid and/or natural placement resulting in increased traffic and conversions.
• Sectors/Industry:
  • Dynamit: Two awards for best shopping cart buying experience, and the best website that does not fit into the sectors/industry categories.
  • Three Six One: Best charity or not for profit website used to promote an organization or a cause.
• Social Web:
  • GSW Worldwide: Best creation or use of a social media application to drive brand awareness, conversions or any other measurable action.
  • Fahlgren Mortine: Best use of blogs to promote an organization, product, cause, etc. and create an ongoing dialogue with fans, customers and potential customers.
  • Webbed Marketing: Best use of Twitter to promote an organization, product, cause, etc. and create an ongoing dialogue with fans, customers and potential customers.
  • MJ2 Marketing: Best use of a social network to promote an organization, product, cause, etc. and create an ongoing dialogue with fans, customers and potential customers.
  • Oxiem Interactive: Best use of social media that does not fit into any of the categories.
• Best Integrated Campaign:
  • RMD Advertising: Best holistic campaign displaying consistency of message and the complementary use of media including online and offline marketing channels.
• Best Use of New Technology:
  • Ripple Mobile: Best use of emerging web technology for an advertising/promotional campaign.
• Interactive Agency of the Year:
  • Dynamit

Winners were chosen based on Challenges, Strategy, Objectives, and Results.

Sponsors included: Website sponsor, Sync Creative; Promotional sponsor, Kessel Communications; Event sponsors, Columbus Interactive, Dynamit, Ozone Studios, Talktainment Radio, Webbed Marketing, Exact Target and Resource Interactive; and Founding sponsors, TeamBuilder Search, Bryan and Leigh Huber, and 247 INTERACTIVE.

For more information, visit http://ohiointeractiveawards.com.  

SOURCE Ohio Interactive Awards