Top Business, Military and Government Leaders Headline 'National Summit on Strategic Communications'

WASHINGTON, April 26 /PRNewswire/ -- A National Summit on Strategic Communications is drawing senior level officers and executives from the public and private sectors to a unique new conference where they will discuss best practices, share actionable new ideas and strategic insights into communications and public affairs.

The National Summit will be on Thursday and Friday, May 20-21, at the Bolling Air Force Base Club, directly across the Potomac River from Reagan National Airport in Washington DC. Confirmed speakers and participants come from Northrop Grumman, United Airlines, the U.S. Navy, Coast Guard, Marine Corps and Army, AT&T, the Department of Defense, Brigham Young University, General Electric, Chevron, the Central Intelligence Agency, Cubic Corporation and more.

The National Summit is open to professionals and the public, however seating is limited. Registration is currently available at www.strategicsummit.com.

By attending this National Summit, participants will learn:

• How Secretary Gates and the Pentagon successfully integrate communications across departments and agencies;
• Issues that Chevron has encountered globally and solutions it developed to improve its "social performance;"
• How managers and commanders in the field benefit from Cubic Corporation's media measurement and public opinion tools;
• How United Airlines communicates to a mobile audience;
• Strategies developed by General Electric to sustain its innovation story among employees and diverse stakeholders;
• AT&T's strategies for turning communications technology into competitive advantage;
• What a Navy Admiral is doing to leverage social media among 16,000 Seabees deployed globally;
• How a former White House speechwriter cuts through the "fog of national strategies" to communicate shared goals.

"The challenge of building trust and reputation has never been greater," said Robert W. Grupp, President and CEO of the Institute for Public Relations. "The content at this National Summit is designed to meet specific communications needs of companies, the military, government agencies, public relations and public affairs firms, NGOs and the academic community."

The National Summit – organized by the Institute for Public Relations (www.instituteforpr.org) and the Arthur W. Page Society (www.awpagesociety.com) – will include keynote presentations, interactive panel discussions, networking sessions among peers, a luncheon and reception. Speakers will detail their success at implementing enterprise-wide approaches using new communications technologies and social media.

 "Interaction with experienced, high-level speakers and among participants characterizes our Summit programs," Grupp added. "People who attend our events typically say they are among the best in our business. We work very hard to deliver learning and value to colleagues who register to attend our Summits."

Further information including the full agenda and faculty is available online at www.strategicsummit.com.

Conference sponsors include Chevron Corporation and General Electric. Business for Diplomatic Action, a non-profit, non-partisan organization working to enlist the U.S. business community in actions that foster mutual understanding between America and the rest of the world, is an association partner for the National Summit.  

SOURCE Institute for Public Relations

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