Top 5 Ways to Heat Up Your Sales this Summer

HAUPPAUGE, N.Y., July 10, 2014 /PRNewswire/ -- For many companies, summer means business slows down with a decrease in sales, the office is quieter with employees on vacation and the telephones are not ringing as frequently. To help business owners and executives use the summer months as a way to plant some sales seeds, HIA-LI, The Recognized Voice for Business on Long Island, has identified the Top Five Ways to Grow Your Business This Summer.

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"Many companies dread the summer months because they feel business slows down and so does the revenue. We say embrace these next two months because there are many advantages and steps you can take to ensure successful months ahead," says Terri Alessi-Miceli, President of HIA-LI. "We are so busy all year that we need this time to slow down, plan and implement new strategies."

Top Five Ways to Grow Your Business This Summer
Whether it's a busy or quiet time for your business, here are some things you can do to take advantage of the summer months:

1. Grow Your Contact Lists:  Make connections now to build appointments for the future. Attend seminars, events, trainings in your area. Meet new prospects, clients and potential business partners and begin working on financial plans for the fall.
2. Refresh Your Marketing Material:  Now is the perfect time to redesign your website or update your marketing collateral with the ideas you have had all year, but didn't have the time to work on. Get creative with summer promotions and add them to the website.
3. Rebuild Your Business Online:  Take the time to learn, build and grow your social media platforms.  Do a search for your business and make sure all your information is correct and current. Make a list of any sites you are not listed and start adding your company.
4. Re-energize Your Staff:  Offer training seminars (or a refresher course) for your staff. Presentation skills, computer program training, seminars for sales team or anything relevant to your company to help improve your team's skills so they are ready for the next quarter.
5. Hire an Intern.  Summer is the time employees will be out on vacation, so it is the best time for your company to bring in an intern(s). They can help fill the void to get work done and you may also find your future full time employee

About HIA-LI
HIA-LI helps Long Island businesses prosper. For over 30 years, we have been the recognized voice for business on Long Island and a powerful force and economic engine for regional development. We provide a forum for business leaders to network, problem solve and obtain advice on critical issues facing their businesses. Our member companies represent tens of thousands of business professionals. We're headquartered in and support one of the largest industrial parks in the United States. HIA-LI programs and events promote strategic partnerships, targeted networking, and information sharing and business advocacy. Members benefit from our committees, educational programs, career resources, research capabilities, mentoring opportunities and business advisory services. For more information, visit http://www.HIA-LI.org or call 631-543-5355.

HIA-LI CONTACT:
Terri Alessi-Miceli, 631-543-5355, [email protected]

MEDIA CONTACT:
Lisa Hazen, Communication Strategy Group; 1-866-997-2424; [email protected] 

SOURCE HIA-LI

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