Tony Hawk Joins Sony's Team Action Cam

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Aug 27, 2014, 05:10 ET

SAN DIEGO, Aug. 27, 2014 /PRNewswire/ -- Sony, a worldwide leader in digital cameras, proudly announces the addition of legendary skateboarder Tony Hawk to the "Team Action Cam" family. Easily one of the most recognizable action sports figures of all-time, Tony Hawk's signing represents a significant step in Sony's aggressive marketing plans in support of the Action Cam line.

Tony Hawk Joins Sony's Team Action Cam (PRNewsFoto/Sony Electronics)

"I'm excited to join Team Action Cam," said Tony Hawk. "I've used Sony cameras throughout my entire skating career, and brought the new Action Cams out with the team on the Birdhouse Tour. The new cameras allow me to create content from angles I could never get before, and the quality is better than anything else out there," said Hawk. "I can't wait to share more Action Cam videos with my fans." Check out how Action Cam welcome's @TonyHawk to the team (LINK). #ActionCam.

Hawk is joined by fellow legends and action sports innovators Terje Haakonssen and Ricky Carmichael as well as Ryan Dungey, Danny Davis, Gus Kenworthy, Sebastien Zietz, Nigel Sylvester and fellow skater Tom Schaar among others.

Team Action Cam's 27 athletes span skate, snow, ski, surf, BMX, motocross, mountain bike and rallycross. Sony's Action Cam has also developed event sponsorships, resort partnerships and trial programs and launched www.sony.com/actioncam. It can all be found on Twitter (@ActionCam), Instagram (@ActionCam) and by following the hashtag #ActionCam.

"We are honored to have Tony Hawk as part of Team Action Cam. Tony is the most recognized skater in the world, and has been creating content with Sony cameras for a long time. With a variety of class-leading features including image stabilization and the new Live Stream capability, Action Cam opens up a new world of possibilities for him," said Patrick Huang, director of the camcorder business at Sony Electronics.

The full Team Action Cam roster is below:

SKATE

Tony Hawk
Tom Schaar

BMX

Nigel Sylvester

SURF

Sebastian Zietz

SNOWBOARD

Danny Davis
Terje Haakonsen
Jeremy Jones
Hans Mindnich
Nils Mindnich
Keegan Valaika
Forest Bailey

SKI

Gus Kenworthy
Sage Cattabriga-Alosa
Ian McIntosh
Dash Longe
Angel Collinson
Tim Durtschi

MX/SX

Ricky Carmichael
Ryan Dungey

MOUNTAIN BIKE

Brett Rheeder
Matt Hunter
Cam McCaul
Stevie Smith
Casey Brown
Thomas Vanderham

RALLYCROSS

Geoff Sykes
Nick Roberts

About Sony:

Headquartered in San Diego, Sony Electronics is a leading provider of electronic products for both the consumer and professional markets. Within Digital Imaging, their lineup includes a variety of award-winning cameras from the Alpha Interchangeable Lens Camera line, the Cyber-shot® compact camera line and the Handycam® video camera line, as well as premium lens offerings from partners ZEISS® and G-series Lenses.

About Tony Hawk Inc.

Tony Hawk Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998, THI is based in Vista, CA.

Video - http://youtu.be/KpYWy5_pKiU
Photo - http://photos.prnewswire.com/prnh/20140827/140566
Logo - http://photos.prnewswire.com/prnh/20140206/LA60150LOGO

SOURCE Sony Electronics