Tonight! Alcopop-Free Zone™ Marin Advances as San Rafael City Council to Vote on Resolution of Support

News provided by

Sep 04, 2012, 02:25 ET

Youth to Rally before at Albert Park 7-Eleven to ask for an end to Alcopops Sales

SAN RAFAEL, Calif., Sept. 4, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone™ Marin.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

(Logo: http://photos.prnewswire.com/prnh/20120517/DC09462LOGO)

What:  Rally, New Conference, March, and City Council Meeting
When:  Tuesday, September 4, 2012, 5:30 p.m.
Where: 703 B Street, San Rafael, CA 94901
Who:  Supporters Include:

Alcohol Justice
Albert Park Neighborhood Alliance
Andy's Local Markets
Being Adept
Families for Safer Schools
Marin County Advisory Board on Alcohol & Other Drug Problems
Marin County Dept. of Health & Human Services Prevention Hub
Marin County Pharmacists Association
Novato Blue Ribbon Coalition for Youth
Novato Police Department
Pharmacist Planning Service, Inc.
Santa Margarita Neighborhood Association
San Rafael Community Coalition
Sober Living in Mill Valley
Twin Cities Coalition for Healthy Youth
United Market
YMCA – Marin County Youth Court
Youth Leadership Institute
Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):

Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
Are packaged in brightly-colored cans, similar to energy drinks
Are priced low enough to effectively target underage drinkers, especially young women
Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
Encourage underage consumption which leads to serious alcohol-related harm

Media Availability: For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information: www.AlcopopFreeZone.us

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice