Tone® Body Wash Turns it Up With Sara Bareilles

Tone® Brand Turns Up Their Backstage Pass Artist Series with Ultimate Backstage Pass Contest

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Apr 26, 2011, 08:00 ET

SCOTTSDALE, Ariz., April 26, 2011 /PRNewswire/ -- In celebration of their new Vino Moisture Body Wash with Crushed Grape and Shea Butter, Tone® brand is turning up their Backstage Pass Artist Series by partnering with Grammy-nominated artist Sara Bareilles. From live chats and an online tour diary to backstage meet and greets, Tone brand is giving consumers all out, exclusive access to the artist while she's on tour this summer for her current album, Kaleidoscope Heart. Two lucky fans will win the Tone® Body Wash Ultimate Backstage Pass, an all-expenses paid trip to New York City for a private picnic in the park with Sara prior to her show on August 31.

"The Backstage Pass Artist Series is amazing! I'm thrilled to have been invited to be a part of it," said Sara Bareilles. "Tone Body Wash is creating an opportunity for me to connect with my fans in a way that I have never done before. As an artist, I'm constantly humbled and inspired by my fans. They are the reason I do what I do. The Backstage Pass Series is a wonderful way for my fans and I to have a unique, personal experience getting to know each other. I think it will be really special. I can't wait."

Tone brand's Backstage Pass Artist Series was launched in 2010 to give fans the opportunity to chat live with their favorite musicians through the brand's Facebook page. "We wanted to connect beyond the shower—be an inside source to new trends and ingredients," said Jasmin Manner, General Manager of Personal Care at Henkel. "Through the Backstage Pass Artist Series we are not only able to give fans access to highly influential female artists, but also give them a place to share their own inspirations and celebrate life's everyday discoveries."

This year, Tone brand introduced a fresh variant to their line of spa-inspired body washes, Tone Vino Moisture with Crushed Grape and Shea Butter. With luxurious ingredients inspired by the latest spa trends, Tone body washes offer a "top-shelf" experience at an affordable price. Through the spa-inspired line, Tone brand aims to support and give a voice to independent, young women who make every day more fabulous than the last.

"What better way to celebrate these women than partner with someone who embodies that very spirit," notes Manner. "Sara inspires women everyday through her music and we wanted to be able to celebrate that by evolving our Backstage Pass Artist Series in a way that allowed our consumers to connect with her on a deeper level."

Throughout the summer, fans can tune in with Sara while she's on tour via Tone brand's Facebook page. The page will house her online tour diary, exclusive video content, information about upcoming live chats and entry information for the Ultimate Backstage Pass contest.

The Tone Body Wash Ultimate Backstage Pass prize includes roundtrip airfare for two to New York City, hotel accommodations, $1,000 in spending cash, two vino-therapy spa treatments and a once in a lifetime experience to meet Sara Bareilles – an exclusive picnic in the park before her show in Central Park.

For more information on Tone brand's Backstage Pass partnership with Sara Bareilles, as well as additional information on how to enter the Tone Body Wash Ultimate Backstage Pass contest, visit Facebook.com/toneskincare.

Tone® Vino Moisture Body Wash with Crushed Grape and Shea Butter

Red wine is celebrated for its antioxidant rich properties which have become a healthy bonus for connoisseurs and casual wine enthusiasts alike. Tone brand recently introduced a varietal of its own: Tone Vino Moisture Body Wash with Crushed Grape and Shea Butter, which originates from the French spa trend of vino-therapy offering the ultimate luxury in skin moisturization.

This sophisticated blend treats skin to a hydrating, creamy lather full of crushed grape, shea butter and Vitamin E. The intoxicating aroma provides a daily wine indulgence with luscious lathers and romantic, silky suds, leaving you looking youthfully radiant and feeling opulently conditioned.

For more information about Tone Vino Moisture Body Wash with Crushed Grape and Shea Butter, visit www.ToneSkinCare.com.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

SOURCE Henkel