Tone® Body Wash Turns it Up With Kellie Pickler

Tone® brand introduces new Tone® Fruit Peel® Body Wash via the Tone® Turn it Up!® series

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Jun 12, 2012, 10:05 ET

SCOTTSDALE, Ariz., June 12, 2012 /PRNewswire/ -- This summer, in time for the introduction of Tone® Fruit Peel® Body Wash with alpha-hydroxy fruit acids, Tone® Body Wash is partnering with Country Singer/Songwriter Kellie Pickler. The Tone® Turn it Up! series provides exclusive access to Kellie while on tour for her current album, 100 Proof, and also invites consumers to keep up with her via Facebook through personal blog posts and a live Facebook chat. Fans will also have the chance to participate in contest giveaways, including a grand prize of an all-expenses paid trip to Nashville to meet the country singer.

"As a fan of the product, I am excited to partner with Tone® Body Wash. The Tone® Turn it Up! series is a great way for me to connect with my fans nationwide and invite them along on my tour. I also can't wait to let them in on a few ways I turn it up before I hit the stage," shares Pickler.

Tone® brand invites women to find their perfect combination of music and body wash that turns up their day by kicking it off with a great shower experience. "The Tone® Turn it Up! series connects our body wash with consumers beyond the shower by giving them a behind-the-scenes look at how a highly celebrated female artist, like Kellie Pickler, turns up her day. Kellie's enthusiastic approach to her music and positive spirit combined with her amazing skin makes her a perfect fit for Tone® body wash," said Traci Mason, Senior Brand Manager of Tone® brand at Henkel.

The Tone® Turn it Up! series is perfectly timed this summer for the introduction of Tone® Fruit Peel® Body Wash with alpha-hydroxy fruit acids. Tone® Fruit Peel® Body Wash combines a blend of citrus, kiwi and apple essences to gently wash away dull skin and bring out a natural glow. Evocative of the fresh and fruity smells of summer often found in spa treatments, Tone® Body Wash offers a luxe experience at an affordable price.

Throughout the summer, fans can "turn it up" with Kellie while she's on tour via Tone® brand's Facebook page. The page will feature exclusive video content, photos, a live chat and entry information for the Tone® Turn it Up!® series contest. The grand prize includes roundtrip airfare for two to Nashville, hotel accommodations, spending cash, two fruit peel-inspired spa treatments and a once-in-a-lifetime experience to meet Kellie Pickler before her show.

For more information on Tone® brand's partnership with Kellie Pickler, as well as additional information on how to enter the multiple contests Tone® Body Wash is offering, visit www.Facebook.com/toneskincare.

Tone® Body Washes are available nationwide. Suggested retail price for an 18-ounce bottle of body wash is $3.99. For more information on Tone® Body Washes, Bars and Liquid Hand Soaps please visit www.ToneSkinCare.com.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.7 billion and adjusted operating profit of $2.8 billion in fiscal 2011. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

About Kellie Pickler
Kellie Pickler grew up immersed in country music in the small town of Albemarle, North Carolina with the words of Tammy Wynette, Patsy Cline, Loretta Lynn, and Dolly Parton shaping her musical footing. At the age of 19, she gained fame as a contestant on the fifth season of American Idol where it was evident to all that she was a star. In 2006, she signed to 19 Recordings - Columbia Nashville and BNA Records to release her debut, Small Town Girl, which has gone on to sell over 800,000 copies worldwide and produce three singles, "Red High Heels," "I Wonder," and "Things That Never Cross a Man's Mind." In 2008, Pickler released her self-titled sophomore record featuring country radio hits "Don't You Know You're Beautiful," "Best Days of Your Life" (co-written with Taylor Swift and her first Top 10), and "Didn't You Know How Much I Loved You." Having established herself as not only a powerful vocalist but also a songwriter, Pickler recently wrapped up in the studio with famed producer Frank Liddell (known for his work with Miranda Lambert) and Luke Wooten to record her January 24, 2012 release, 100 Proof. Pickler co-wrote six of the 11 tracks on the album with the current single and title track playing at country radio now. For more information, please visit www.kelliepickler.com.