TOMY International Debuts Stink Bomz At American International Toy Fair

OAK BROOK, Ill., Feb. 16, 2018  TOMY International (Toy Fair Booth #2275), a leading global designer, producer and marketer of toys and infant products, debuts Stink Bomz, an entirely new line of fun, collectible characters that are full of surprises and just enough potty humor to make them a hit with kids of all ages. With a nose for innovation, TOMY introduces this cast of memorable and "lasting" plush farts, each with its own distinctive scent and personality, ready to let the fun loose with hours of entertainment and laughter. Stink Bomz are scheduled to blow into retail in late summer 2018.   

"Stink Bomz is one of those rare product lines that checks the box of two major trends this year—collectability and fun, silly humor," states Peter Henseler, President of TOMY International. "We're excited to be at the cusp of this emerging trend and to be bringing Stink Bomz to our retail and consumer customers who are actively seeking this combination of gross-out play and collectability."

Stink Bomz delivers on the concept that no one knows what a fart looks like, but now they will…if they dare open a Stink Bomz package. Each character makes three unique sounds and has its own distinct smell. Collect all eight characters and keep an eye out for the two special rare versions to chase and the full roll-out of 60 additional characters. Stink Bomz will retail for $9.99 each and will be sold separately.

About TOMY International

TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

SOURCE TOMY International

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http://www.tomy.com