Tom's of Maine Teams Up with Soccer Legend Mia Hamm for an Inspiring Live Chat & Story Hour

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Mar 20, 2013, 10:00 ET

KENNEBUNK, Maine, March 20, 2013 /PRNewswire/ -- For families who want to stay active and healthy this spring, Tom's of Maine is teaming up with mom, author and soccer great Mia Hamm to celebrate the launch of its new Wicked Cool! natural toothpaste, a mild mint toothpaste designed for kids 8+. On Tuesday, March 26 at 7:00 p.m. EDT, families can join Mia for the Tom's of Maine Wicked Cool! Story Hour and Live Chat at Facebook.com/TomsofMaine. Hamm will read from her book Winners Never Quit and take live questions from fans of all ages.

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"A bedtime routine that includes consistent oral care hygiene can be natural and fun," said Matt Smith, senior oral care brand manager at Tom's of Maine. "Regardless of their age, this is a good time of the day to encourage healthy habits, consider what's inside your children's toothpaste and instill values that will last a lifetime. We think Mia's inspiring book and our natural children's oral care products are a winning combination."

With no dyes, saccharin, or artificial flavors, Tom's of Maine new Wicked Cool! natural toothpaste with fluoride cleans gently, helps fight cavities and strengthens enamel. A mild mint taste addresses the fresh breath concerns of older kids. Wicked Cool! is designed as an in-between option to help kids 8+ transition from fruit-inspired flavors they enjoyed as young kids to the strong mint flavors more commonly found in adult toothpaste. For kids under eight, Tom's of Maine Silly Strawberry™ is the number one natural kids toothpaste, made with real strawberry flavor. Both Tom's of Maine Silly Strawberry and Wicked Cool! are accepted by the ADA to help prevent cavities.

In addition to toothpaste, Tom's of Maine also offers Juicy Mint Children's Anticavity Fluoride Rinse, which provides additional cavity protection over brushing alone. Juicy Mint features natural fruity flavors and a hint of mint, pairing well with the flavors of both Silly Strawberry and Wicked Cool! toothpastes. Tom's of Maine's Juicy Mint Children's Anticavity Fluoride Rinse is ADA-accepted to help prevent cavities and has no artificial dyes, sweeteners or flavors.

Tom's of Maine new Wicked Cool! and Silly Strawberry natural toothpastes are available nationwide for a suggested retail price of $3.29 and also come in fluoride-free versions. Juicy Mint Children's Anticavity Fluoride Rinse retails for $4.99. As with all of its products, Tom's of Maine donates 10% of its profits back to the community.

About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, deodorant and bar soap products. The company has a long-standing commitment to supporting people, communities and the living planet. For over 42 years, TOMs has sponsored hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support human and environmental goodness and by encouraging employees to use 5% (12 days) of employee time to volunteer. TOMs employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Tom's of Maine products are vegan, Kosher, halal-certified and all packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine enjoys partnering with its consumers, vendors and community organizations to support lasting, positive change that is good for people and the planet. Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom's of Maine