Tom's of Maine Natural Baby Sunscreen And Diaper Cream Provides Parents Peace Of Mind During Summer Months

A pioneer in natural personal care for more than 45 years, Tom's of Maine believes what's inside a product matters and formulated the new hypoallergenic baby products with input from parents. The formulas focus on gentle ingredients and no phthalates, parabens, phenoxyethanol or artificial ingredients. After three years of testing, including the development of a proprietary natural preservative system, the full line includes:

• Tom's of Maine Baby Sunscreen – only five ingredients in total, including broad spectrum SPF 30 through zinc oxide, ensure baby has safe and effective protection against those warm summer rays. The sunscreen is also non-nano and water resistant up to 80 minutes.
• Tom's of Maine Baby Diaper Cream - this fragrance-free formula with only six ingredients, including zinc oxide, sunflower seed oil and vitamin E, seals out wetness to help treat and prevent diaper rash.
• Tom's of Maine Baby Shampoo & Wash - gentle enough for everyday use and safe for delicate skin and without the use of the artificial ingredients found in most conventional body washes.
• Tom's of Maine Baby Moisturizing Lotion – only naturally-derived, purposeful ingredients, including shea butter and aloe, help moisturize baby's skin with no artificial preservatives.

Also available is Tom's of Maine Toddler Training Toothpaste (for ages 3 months and up). The fluoride free toothpaste has no artificial flavors, no artificial sweeteners like saccharin, no artificial dyes and no propylene glycol.

"Having a baby really inspires many new parents to take their healthy lifestyle to a new level," said Liz Eddy, brand manager at Tom's of Maine and mom of two. "Parents can be overwhelmed with the options for baby bath and skin care, which makes it so important to know what's inside. In some cases, our baby products have half the number of ingredients found in other brands."

The full Tom's of Maine Baby line is now available at online retailers including Amazon.com and Walmart.com. Product packaging is recyclable through the Tom's of Maine TerraCycle Recycling Program, which collects oral and personal care product packaging and recycles it into useful products like picnic tables and park benches to prevent waste from reaching landfills.

Tom's of Maine gives 10% of profits back to helping communities, including nonprofits dedicated to helping families and children.

About Tom's of Maine

Tom's of Maine is a leading natural products company focused on oral and personal care carrying high quality toothpaste, mouthwash, dental floss, antiperspirant, deodorant, bar soap, lip balm and  baby shampoo and lotion products. Our Stewardship Model guides every decision we make ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. For over 45 years, Tom's of Maine has invested in hundreds of nonprofit efforts by giving 10% of its profits back to organizations that support people and the planet and by encouraging employees to use 5% (12 days) of paid time to volunteer. Tom's of Maine employees regularly contribute suggestions for improving the company's high sustainability standards. And their ideas, from wind power to ways to improve recycled and recyclable packaging options, are critical to the company's sensitive way of doing business. Most Tom's of Maine products are vegan, kosher and halal certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities. Tom's of Maine values partnering with its consumers, suppliers and community organizations to support lasting, positive change that is good for people and the planet. To learn more visit us online at http://www.tomsofmaine.com/home or at http://www.facebook.com/TomsofMaine.

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SOURCE Tom's of Maine

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