Tom's Hardware Partners With Madison Logic for Lead Generation

CULVER CITY, Calif., Jan. 25, 2011 /PRNewswire/ -- Bestofmedia Group, a leading online technology publisher, has announced a new partnership with Madison Logic, the first ad serving platform built specifically for lead generation.

This partnership will allow Bestofmedia to offer contextually targeted IT Decision Maker leads on its site Tom's Hardware, one of the foremost online technology publications. These leads will assist marketing partners in positioning their assets and generating interest in their programs. Leads will be generated via content, emails and promotions, offering high visibility from these promotional placements.

Due to Bestofmedia's outstanding relationship with its IT audience, it continually received requests for sales leads from top marketing partners. Bestofmedia is glad to be able to offer this capability to help vendor partners drive ROI for their programs. Bestofmedia's lead generation program will allow advertisers to engage IT professionals with relevant research, whitepapers, webcasts or other company information. Bestofmedia will build a customized lead gen program to help partners meet their marketing objectives.

"We are pleased to announce our partnership with Madison Logic for their lead generation platform," said Felicia Aronov, Group Vice President, Sales of Bestofmedia USA. "This partnership will significantly benefit our audience by providing them with seamless access to contextually relevant vendor information. Furthermore, this lead generation capability will provide our marketing partners with the opportunity to build a deeper digital relationship with our audience. Partners seeking to generate measurable ROI from their marketing programs will find Tom's Hardware a successful environment for engaging IT professionals."

Erik Matlick, CEO of Madison Logic, Inc. added, "Bestofmedia's TomsHardware.com is one of the most popular technology enthusiast web sites on the Internet. Through this new relationship, we are able to present a profitable opportunity for our partner to generate incremental revenue from lead generation.  TomsHardware.com will be delivering targeted vendor information to their audience beginning today." Matlick continued, "By adding TomsHardware.com to our technology vertical, advertisers can now reach this demographic with greater impact and efficiency."

To visit our new IT Resource Center, go to: http://research.tomshardware.com

About Bestofmedia Group (www.bestofmedia.com)

Bestofmedia Group (www.bestofmedia.com) is one of the top-three online media publishing companies for technology in the world with over 38 million visitors a month. The network includes Tom's Hardware (www.tomshardware.com), Tom's Guide (www.tomsguide.com), Tom's Games (www.tomsgames.com) and other leading web destinations. Bestofmedia Group provides real-time technology product reviews, forums, news, technical support, and information to millions of IT professionals, technology decision makers, business executives, consumers, corporate buyers, industry analysts, tech enthusiasts and purchasing influencers.

About Madison Logic

Madison Logic is the only ad serving company built specifically for online lead generation. Due to its accountability and cost effectiveness, lead generation is becoming an increasingly popular and widely used ad vehicle. We provide a comprehensive yield and inventory management solution. Our platform allows publishers to monetize their content, end users to gain an additional resource to make purchasing decisions, and marketers to generate valuable sales leads. We aim to bridge the gap between lead sources, back end systems and external lead buyers.

SOURCE Bestofmedia Group