TOMORROW FOCUS Media Adopts Globalpark Mobile Research Solution

COLOGNE, Germany, November 11, 2010 /PRNewswire/ -- TOMORROW FOCUS Media, one of Germany's leading Internet media providers, relies on Globalpark (http://www.globalpark.com/) to better understand the people it reaches through their iPhone applications and mobile Web. Using Globalpark's mobile research software, TOMORROW FOCUS Media built a mobile-friendly survey, recruited participants directly through their iPhone and iPad apps, and collected feedback by mobile web. Now, the company has rich detail about its iPhone and iPad app users that it can use for mobile marketing. As Karin Rothstock, Head of Research at TOMORROW FOCUS Media, points out, "Instead of selling our advertising space based purely on click rates and the number of downloads, which is what most of our competitors do, we can offer potential clients a fuller picture of what they are buying."

This story follows the recent announcement from Globalpark about its third annual Mobile Research Conference (http://www.mobileresearchconference.com/), to be held 18-19 April 2011 in central London. Lorenz Graf, CEO of Globalpark, says, "Mobile phones, social media and networking sites all represent communication channels of growing importance. We are happy to give organizations the software solutions they need to better understand the individuals they are connecting with, to ultimately drive better service, innovation and business performance."

For more details, please see the TOMORROW FOCUS Media case study online (http://www.globalpark.com/download-center.html#success_mr).

About Globalpark

Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit http://www.globalpark.com

SOURCE Globalpark