Tommee Tippee Introduces The Day Baby Was Born™

WESTPORT, Conn., August 1, 2011 /PRNewswire/ -- Tommee Tippee®, the number-one brand of infant and toddler feeding products in Great Britain, today introduces a new, free and easy way for parents to capture the once-in-a-lifetime story of their journey through pregnancy. The new site, The Day Baby Was Born™ (thedaybabywasborn.com), is a free Web application that lets moms- and dads-to-be capture their own personal story from the moment they know there's a baby on the way, to the day their baby is born. After the birth of their child, parents can use the application to easily create a storybook that details their journey through pregnancy and provides a glimpse of what the world looked like on their child's birth day.

The Day Baby Was Born™ application helps parents chronicle and save the story of their baby's journey into the world, as well as news and facts on the day itself. Users can include all or some of the following, depending on how much time they want to spend:

• Remembering Milestones and Well-Wishes: With so much going on during pregnancy and birth, remembering and capturing the well-wishes of family, friends and loved ones can easily be overlooked, especially in this digital era. Now, parents can use The Day Baby Was Born™ application to announce their pregnancy and their baby's birth on Facebook. Once posted, The Day Baby Was Born™ application automatically gathers the Facebook wall responses from friends and family and adds them to the storybook, preserving these memories forever.

• Capturing and Sharing Your Story: Mom or Dad can keep a personal journal chronicling each week of Mom and baby's journey to the birth day. The Day Baby Was Born™ application even provides a guided journaling tool to help parents tell the story of their baby's birth. From the first positive pregnancy test to the last few days of waiting for baby to arrive, each family's story can be captured and shared.

• The Day You Were Born: Users can capture a glimpse of what the world looked like on the day their baby arrived, choosing from a list of top news items, entertainment and lifestyle headlines, the top books and music, baby's horoscope, sports information, weather, stock-market information and U.S. facts. No work required! The Day Baby Was Born™ application finds the information for the user; just choose the story or fact from a list to have it included.

• Authoring a Letter to Baby: Welcoming a new baby is often accompanied by overwhelming emotions. Parents can capture and share those feelings with their child by writing a Letter to Baby, preserving forever how they felt on the day their baby entered the world. A writer's tool is provided for those who want a little help in making the most of their creativity.

• Telling Your Baby Story through Photos: Parents can choose to upload images from their pregnancy and baby's first days to help illustrate the page of their personalized storybook and preserve the memories of these once-in-a-lifetime moments.

Throughout the process, users can export and share sections of their storybook with their friends and family on Facebook, and once their child is born, parents can both share the full-color storybook on Facebook and download it to their computer to keep and treasure forever.

"Pregnancy is a busy, exciting nine-month journey that goes by in an instant. The Day Baby Was Born was created to give parents an intuitively simple way to capture, save and share the experience," said Brenda Liistro, General Manager of Mayborn USA Inc. "Busy new parents now have a largely automatic way to preserve the many memories surrounding pregnancy and birth, capturing details not just for family and friends, but for their child when he or she is older. I wish I had this to answer the many questions my daughters ask now that they are older, like, 'Who was the President when I was born?' or 'What movie won the Academy Award that year?' We want to provide this free service to moms and dads to remind them that Tommee Tippee will be with them through every step of this wonderful new experience."  

The Day Baby Was Born™ application is completely free and available to anyone in the United States who wishes to use it. Because the site uses Facebook Connect technology, users must have a Facebook account to log in to the site. However, only those items that the user specifically designates to be shared will be posted to the Facebook community. All other information will remain private and will not be shared without the user's permission. The application was designed to be used during a current pregnancy and cannot be used retroactively to capture previous births.

ABOUT TOMMEE TIPPEE

Tommee Tippee is the number-one brand of infant and toddler feeding products in Great Britain and one of the top brands of infant products and accessories in the global market. Loved by parents and children alike, Tommee Tippee has received numerous brand accolades in Great Britain, including top ranks in the prestigious Mother and Baby Awards, a head-to-head assessment of competitive products voted on by moms themselves. The Tommee Tippee Closer to Nature® line of baby bottles has been chosen as Great Britain's best baby bottle, winning the Gold award in 2006/7, in 2008/9 and again in 2009/10. In 2009 and 2010, Tommee Tippee was the first and only children's feeding brand to be selected as a UK Superbrand in a nationwide poll of consumers, putting it on par with brands such as Microsoft®, Coca-Cola®, Nike®, Lego® and Google®.

For more information on Tommee Tippee and its products, please visit www.tommeetippee.com, or find us on Facebook and Twitter at Tommee Tippee US.

SOURCE Tommee Tippee