Toluna QuickSurveys Reveals Annual 2014 Naughty & Nice Holiday Behaviors List

More Than Half Admit to Re-gifting; Many Admit to Stealing Parking Spots and to Telling Children Santa Is Not Real (Shhhh!)

News provided by

Toluna QuickSurveys

Dec 04, 2014, 09:00 ET

WILTON, Conn., Dec. 4, 2014 /PRNewswire/ -- Toluna QuickSurveys today released the findings of their annual Naughty and Nice holiday behaviors survey. To create the list, 1,000 consumers were polled about their behaviors around the holiday shopping season.

In the spirit of the holidays, we'll begin with the Nice Consumers first:

While at a crowded mall for holiday shopping…

71% say they'd say something if a cashier gave them too much change
87% say they've never tried to pass off a store-bought item as homemade
91% say they've never sneaked an item into their bag at the self-checkout without scanning and paying for it
81% have never knowingly cut someone else in line
88% have never illegally parked in a handicap spot just to get a better parking spot
55% agree they're more likely to donate money to a charitable organization/cause during the holiday season, than any other time of the year; 44% agree they're more likely to volunteer their time.

Now, on to those Naughty Consumers:

57% are guilty of re-gifting gifts they didn't like
42% have opened a product in a store and not purchased it
54% have sneaked a peak at gifts intended for them prior to receiving them
23% say they've knowingly taken a parking spot from someone else while at a crowded mall for holiday shopping. (37% of millennials)
19% have knowingly cut someone in line while holiday shopping
22% have told a child Santa Claus isn't actually real
26% of men say they've bumped another car in a parking lot and pulled away hoping no one noticed them do it; 21% of women are guilty of this
13% of women who have come across an unattended bag of newly purchased items say they took the bag and kept it; 24% of men did the same.

About this survey:
This survey was run with Toluna QuickSurveys, the leading self-serve market research platform. Respondents for this survey were selected from among those who have agreed to participate in Toluna surveys. This survey was run with SmartSelect™, Toluna's proprietary respondent selection methodology that relies on statistical and attitudinal matching, rather than probability sampling. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated.

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Michelle McQueen
DavEllePR
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SOURCE Toluna QuickSurveys