tokidoki And LeSportsac Reunite With Fall 2014 Collection
NEW YORK, July 31, 2014 /PRNewswire/ -- Today the iconic American lifestyle bag retailer LeSportsac announces its highly anticipated collaboration with pop culture brand, tokidoki, for another playful and eye-catching collection. The new tokidoki for LeSportsac collection picks up right where the still sought after 2006 partnership left off, and is guaranteed to delight fans of both brands throughout the world.
In celebration of LeSportsac's 40th Anniversary, the 19 piece tokidoki for LeSportsac collection debuts new styles and fabrications for LeSportsac showcased by two tokidoki prints created for the collection and a quilted solid black offering. This iconic partnership showcases its revival with a combination of new light, tissue-weight puffy nylon and exclusive tokidoki prints. The tokidoki for LeSportsac capsule collection, featuring the artwork of tokidoki creative director, Simone Legno is a true celebration of the whimsical and artistic legacy of the tokidoki for LeSportsac collaboration.
"Reinventing one of the first and most beloved collaborations is a perfect way to celebrate our 40th Anniversary," says D'Arcy Jensen, LeSportsac global vice president & creative director.
Meet Palette, a never before seen character created by Simone Legno and exclusively debuting in this collection. With a white coat and alluring eyes, Palette really knows how to wear her heart on her sleeve – her leopard spots change color based on her mood. Look for Palette throughout the tokidopoli and tulipets all-over prints, which pay homage to the iconic tokidoki aesthetic. The collection features a co-branded, foiled text logo patch on every piece, employs gold hardware and zippers; extra-large piping to emphasize shape, yet maintains LeSportsac's simplistic style concept.
"We are thrilled to partner with LeSportsac again and be a part of their 40th Anniversary," states Legno. "To create a new character, Palette, to debut with LeSportsac, is my gift to all of the tokidoki and LeSportsac fans who have continued to express their hopes that we would one day work together again."
Beginning on August 4, follow Palette on her magical journey through the charmed tokidoki universe in a six minute animation series that will be released in one minute episodes every Monday on tokidoki.it and youtube.com/tokidoki. Please click here for a sneak peek: https://www.youtube.com/watch?v=YjxMfp7llOM
Palette is found in both the tokidopoli and tulipets prints, and accompanies every bag by transforming into a too-cute-for-words charm. On printed bags the charm will come in black, and on black bags the charm will come in the tokidopoli print. All bags are lined in either solid turquoise or boysenberry. The collection ranges from $48.00 – $288.00 and will launch globally in August, 2014.
In addition to all LeSportsac locations, the tokidoki for LeSportsac Collection can be found at the tokidoki flagship store in Los Angeles, CA, online at www.lesportsac.com and www.tokidoki.it, and select Bloomingdale's, Macy's, and Nordstrom locations.
About LeSportsac:
LeSportsac is a quintessential American lifestyle brand of casual trendsetting nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering a fashion forward line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new styles that remain consistent in terms of quality and character while partnering with trendsetters around the world.
About tokidoki:
tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki's creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. As a result of Legno's unique talent and creativity, tokidoki has grown exponentially. Legno has become a frequent speaker and exhibitor throughout the world at museums, universities, conferences and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Karl Lagerfeld, LeSportsac, Hello Kitty, Barbie, Onitsuka Tiger, Sephora, Marvel and others. For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at www.tokidoki.it.
Photo - http://photos.prnewswire.com/prnh/20140731/132075
Logo - http://photos.prnewswire.com/prnh/20140731/132076
SOURCE tokidoki For LeSportsac
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