Today Is National Donut Day! Entenmann's And The Salvation Army Premiere The Red Velvet Donut With A Gigantic Red Carpet Celebration

World's Largest Entenmann's Donut Replica Makes Sweet Donut Headlines at Madison Square Park Event in Manhattan

$30K Check Donated to The Salvation Army, Four-Year Partnership Hits the $100K Mark

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Jun 06, 2014, 01:05 ET

NEW YORK, June 6, 2014 /PRNewswire/ -- Hooray for #NationalDonutDay! Entenmann's Bakery, a division of Bimbo Bakeries USA and producer of over 100 sweet baked goods, has partnered for the fourth year in a row with The Salvation Army for National Donut Day with a red carpet celebration of gigantic proportions at an event today in Madison Square Park in Manhattan.

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Happy 2014 National Donut Day from Entenmann's & The Salvation Army! (PRNewsFoto/Bimbo Bakeries USA (BBU))

This year's festivities included the rollout of the new Red Velvet donut, the newest flavor to the world-renowned Entenmann's donut family with a larger-than-life, seven-foot donut replica made of foam and plastic and a special custom donut box. The oversized Red Velvet donut creation was built by Themendous.com, "The King of Huge." Visit the Entenmann's YouTube page to see how the giant donut was made. To see how the new Red Velvet donuts are made, check out our video here!

Entenmann's also presented a check for $30,000 to The Salvation Army in front of crowds of consumers at the celebration that was hosted by Mr. Rich Frosted and Mrs. Crumb, two of Entenmann's popular donuts. With this year's donation, the four-year partnership hit the $100,000 mark. The day's activities included free Entenmann's donuts and coffee, thanks to The Salvation Army. Consumers also had a chance to spin the Donut Day prize wheels to win free Entenmann's sunglasses, backpacks and more.

The holiday, which is held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago. The intention was to honor the "Donut Lassies" who served the treats to soldiers during World War I and to help raise funds necessary during the Great Depression. This occasion solidified the donut as a permanent symbol of the services The Salvation Army continues to provide.

Entenmann's works hard to keep up with the demands of Entenmann's lovers nationwide, utilizing donut factories in Carlisle, Pennsylvania and Montebello, California to produce over 780 million donuts each year. To win "Free Donuts for a Year," fans can enter the sweepstakes on Entenmann's Facebook Page Click Here!

For more information on National Donut Day, please visit www.salvationarmyusa.org, http://www.facebook.com/SalvationArmyUSA, www.entenmanns.com or www.facebook.com/entenmanns.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7099851-entenmanns-and-salvation-army-red-velvet-donut-national-donut-day

SOURCE Bimbo Bakeries USA (BBU)