Today, Altitude Organic Attends the Liberty Belle Ball Hosted at the Playboy Mansion Benefiting the Cannabis Industry

PHOENIX, July 7, 2011 /PRNewswire/ -- Altitude Organic Corporation (ERBB:OTCPink), a leading national, publicly-traded medical marijuana company, is pleased to announce it has sponsored today's Marijuana Policy Project Liberty Belle Ball held at the Playboy Mansion in Los Angeles California. Several members of the company will attend this evening's event including CEO Brian Cook and Aaron Bluse, director of retail operations. Newly appointed California operations manager and San Diego store owner Michael Freeberg will also be at the event.  The company is giving all 500 guests Altitude Organic Hummingbird decals produced by InkMonstr (http://www.inkmonstr.com/) and hats, which will be passed out in the crowds to build additional brand awareness.

CEO Brian Cook stated, "Following our last press release, I had a few of our shareholders voice the opinion that we unwisely sponsored this major cannabis event simply because we enjoyed the venue - The Playboy Mansion.  Although we do like the setting, I found it humorous that I had to remind those folks that no single corporate entity has been a bigger or longer supporter of the cannabis legalization movement than Hugh Hefner and Playboy Magazine.  Free advertising space was regularly granted to The National Organization for the Reform of Marijuana Laws (NORML) by two major publications during the 1970s - Playboy Magazine and High Times Magazine.  Both were putting their money where their mouths were for the cannabis industry way before state medical marijuana laws were passed and long before public opinion began trending toward legalization.  We want to thank Playboy immensely for helping take us this far and I can assure our shareholders and the cannabis industry that the Playboy Mansion is, by far, the most appropriate venue for this historic event.  We will continue to support the Marijuana Policy Project's (www.MPP.org/) efforts as we build Altitude Organic Corporation."

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation www.altitudeorganix.com provides independently-owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via partnership in Sundance Hydroponics (www.sundancehydroponics.com).  Visit www.altitudeorganicmedicine.com or www.altitudeorganix.com today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:
CEO - Brian Cook
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
[email protected]

SOURCE Altitude Organic Corporation