Tocquigny Supports Regent University in Enrollment Growth

- Interactive Agency Uses 'A Measured Approach™' to Improve ROI in Online Marketing -

News provided by

Oct 05, 2010, 03:00 ET

AUSTIN, Texas, Oct. 5 /PRNewswire/ -- Tocquigny, nationally recognized as a top-tier interactive agency in interactive, social, direct response and mobile marketing, was tapped by Regent University to assist them in efforts to grow the university's enrollment during the 2009-2010 academic year. Regent reports that this year's enrollment numbers are the highest since the school was founded in 1978.

(Photo: http://photos.prnewswire.com/prnh/20101005/DA74435)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101005/DA74435)

Undergraduate enrollment for Regent is up 29 percent, and graduate enrollment has increased by 19 percent over the last year. Selected to guide the university's efforts in reaching prospective students online, Tocquigny gained national recognition by winning the Six Sigma Award for "Best Organization Improvement" for its work in assisting Regent with recruitment.

"We can attribute our strong enrollment to several factors, including an effective online marketing program and superior student retention," said Tracy Stewart, vice president for information technology. Tracy received the 2009 CIO 100 Award from the International Data Group's CIO magazine. She was recognized for the effective and innovative use of technology in applying Tocquigny's "A Measured Approach™" (for accountability in ROI and metrics) directly to the university's recruitment efforts.

The efficiencies gained have been useful in offsetting the increased media costs incurred as more colleges and universities enter the online arena. Developing a strategy for connecting with prospective students while they are researching colleges on the Web, Tocquigny implemented an interactive campaign consisting of media, pay-per-click ads, Facebook advertising and other social media.

"In a year when many colleges and universities are competing for new students, we consider the growth in campus and online classes to be quite significant," comments Yvonne Tocquigny, founder and CEO of Tocquigny. "Institutions of higher education now need to meet their prospective students online."

About Tocquigny

Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with creative branding and A Measured Approach™ to interactive. With an uncommon breadth of services, Tocquigny can harness the latest trends and technologies in social, interactive, direct response and mobile marketing. Propelled by innovation, proven methodologies and hands-on leadership, Tocquigny has been named the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and a "Top 20 Interactive Agency" by Adweek.

Visit www.tocquigny.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Yvonne Tocquigny

http://www.profnetconnect.com/yvonne.tocquigny

SOURCE Tocquigny