OMAHA, Neb., March 6, 2012 /PRNewswire/ -- TiVUS, Inc. (OTCPK: TIVU) today announced that, based on its successful launch of the TiVUS HD IPTV system with ad-insertion in a premier downtown Philadelphia 1408 room hotel, TiVUS will now offer its Free-to-Guest ("FTG") high-definition (HD), digital programming as a discrete product to the hospitality industry.
"A first in the hotel industry, TiVUS' digital programming includes all premium, HD, and standard definition channels," commented Shiva Prakash, TiVUS' chief executive officer. "The hotel industry has embraced the idea of ad-insertion and its resulting revenue, and TiVUS delivers its entire HD IPTV platform supported via local and national advertising."
Key features of TiVUS' hotel HD IPTV with ad-insertion include:
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"Ad revenues are the key to the TiVUS system. In this economy, not only are hotel companies seeking to lower their operating cost, advertisers are also seeking to target their advertising dollars more strategically. The TiVUS system addresses both of these customer needs. The TiVUS system delivers access to the coveted demographic of hotel visitor to eager advertisers; in turn, these steady streams of advertising revenues are shared with the hotel.
"I look forward to a renewed and invigorated communication process with our valued shareholders and seek to take strategic steps to build shareholder value," Prakash concluded.
About TiVUS, Inc.
TiVUS, Inc. is a technology entertainment services company providing Internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry. TiVUS' unique HD IPTV system is a complete hotel entertainment platform that, for the first time in the industry, generates previously untapped income for the hotel through ad-revenue sharing. For more information, please visit www.TiVUS.com and www.TiVUSconnect.wordpress.com, www.facebook.com/TiVUSconnect or www.twitter.com/TiVUSinc.
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SOURCE TiVUS, Inc.
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