TiVUS' First Ad-Insertion Revenues Begin

OMAHA, Neb., Jan. 18, 2012 /PRNewswire/ -- TiVUS, Inc. (OTCPK: TIVU) today announced that advertising on the Company's proprietary, satellite based, high-definition (HD) internet-protocol television (IPTV) with ad-insertion has begun generating revenues this month lending strong validation to the Company's novel hotel HD IPTV ad-insertion business model.

"Significantly, we believe current ad-revenue projections reveal TiVUS' first-of-its-kind HD IPTV with ad-insertion effectively renders video-on-demand income, already in decline for over a decade, immaterial," commented Shiva Prakash, TiVUS' chief executive officer. 

"Today it is satisfying to report, however meager initially, our ad-revenues have begun at our inaugural Philadelphia installation. Moreover, at the current pace of ad-sales, I expect this installation to be fully-booked with advertisers and generating expected revenue, which we have always believed was attainable, by early in the second fiscal quarter.

 "We believe strong advertiser demand is the ultimate third-party validation providing proof-positive TiVUS ad-insertion based business model is leading the way forward for the hospitality entertainment industry. As TiVUS IPTV with ad-insertion allows hotels to now migrate away from legacy video-on-demand systems, we believe migration of high-end properties to our system will begin gaining significant momentum.

"Our ad sales team has been working with eager local businesses for the past 6-weeks. During that time, advertisers have been filming commercials, placing ads, and taking advantage of unprecedented e-commerce opportunities. As a result, billing cycles for local advertisers has begun and invoicing has already been underway.  Based on our success here in Philadelphia, we believe TiVUS has forever changed the way hotels fund, implement, and leverage in-room entertainment.

"I now expect to announce some well-known advertisers in the coming days and weeks, as I was just informed last night of new successes by our advertising sales team," Prakash concluded.

About TiVUS, Inc.

TiVUS, Inc. is a technology entertainment services company providing Internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry. TiVUS' unique HD IPTV system is a complete hotel entertainment platform that, for the first time in the industry, generates previously untapped income for the hotel through ad-revenue sharing. For more information, please visit www.tivus.com and www.tivusconnect.wordpress.com, www.facebook.com/tivusconnect or www.twitter.com/tivusinc.

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SOURCE TiVUS, Inc.