Tivity Health Announces flip50 Healthy Lifestyle Program Available to AARP Members
New program is the only one of its kind focused on exercise, nutrition and rest and recovery for adults age 50+
FRANKLIN, Tenn., Aug. 2, 2018 /PRNewswire/ -- Tivity Health Inc. (NASDAQ:TVTY), a leading provider of fitness and health improvement programs, announced today that it will offer AARP members a discount on flip50, Tivity Health's new healthy lifestyle program designed exclusively for adults age 50 and above, as part of its new relationship with AARP.
Tivity Health has launched flip50 in seven states – Arizona, California, Colorado, Florida, New York, Texas and Ohio – and plans to add more states through 2019. AARP members who subscribe will enjoy access to a network of more than 10,000 fitness locations nationwide, along with discounted access to more than 17,000 massage, acupuncture, and chiropractic practitioners, accessed through an intuitive companion mobile application.
"For too long, turning 50 has been a daunting milestone for so many adults, and there are no programs focused on this population that take a holistic approach to fitness, nutrition and relaxation," said Donato Tramuto, CEO of Tivity Health. "flip50 leverages the strength of our Prime and WholeHealth Living Networks and connects those assets to a smart companion app that is innovative, convenient and fun to use. Our goal is to flip the script on life after 50 by making it easy for subscribers to take control of their health."
The flip50 platform brings together the essential elements for sustaining health in mid-life: exercise, nutrition and rest and recovery. It provides simple weekly plans with access to thousands of gyms, easy-to-prepare recipes and guidance on rest and recovery options. These options include in-network massage therapists, chiropractors and acupuncturists, and relaxation techniques to do at home. The daily recommended activities are flexible and can be adjusted based on users' schedules and preferences, and the recommendations become more customized over time.
"Our relationship with Tivity Health will help AARP deliver on its commitment to Disrupt Aging and help those over 50 recognize the full potential of this stage of life," said Larry Flanagan, CEO and President AARP Services Inc. "flip50 is a new tool that will be added to the AARP Healthy Living suite of products and services, and will support our mission to help the 50+ live their best lives at any age."
AARP members can join flip50 by visiting myflip50.com and can download the mobile app via Apple's App Store or Google Play for Android devices.
About Tivity Health
Tivity Health Inc. is a leading provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions. Through its existing three networks, SilverSneakers® - the nation's leading fitness program for older adults, Prime® Fitness and WholeHealth Living™, Tivity Health is focused on targeted population health for those 50 and over. With more than 15 million Americans eligible for SilverSneakers, over 10,000 fitness centers in the Prime Fitness Network, and more than 25 years of clinical and operational expertise in managing specialty health benefits and networks, including chiropractic services, physical therapy, occupational therapy, speech therapy, acupuncture, massage and complementary and alternative medicine (CAM) services, the company touches millions of consumers across the country and works directly with hundreds of healthcare practitioners and many of the nation's largest payers and employers. Learn more at tivityhealth.com.
About AARP Services Inc.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
About AARP
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.
SOURCE Tivity Health, Inc
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