Title Nine and Mermaid Series Join Forces to Bring Women More Races in More Places

EMERYVILLE, Calif., March 21, 2017 /PRNewswire/ -- A new partnership between women's apparel company Title Nine and race organization Mermaid Series will bring more races to more women in 2017. From March to November, the T9 Mermaid Race Series will offer triathlon, duathlon, cycling, and running events for women athletes of every level in California, Washington, and Colorado. Each unique event provides a supportive environment to get women outside and in motion.

Title Nine's popular T9K Spokane and Boulder Races will now become part of T9 Mermaid Race Series. Title Nine will focus on promoting the race series across all marketing channels - print, web, and social – both regionally and nationwide. Title Nine stores will serve as packet pick-up sites for each race and offer athletes a discount on their next Title Nine shopping trip.

Mermaid Series brings with it over a decade of race management experience. Launched in 2004 with a single triathlon, Mermaid Series has grown to include triathlon, duathlon and cycling events; and runs from 5K to half marathon.

"We partnered with the folks at Mermaid series because we both believe that a fit woman is fit to run, to lead, and to win. Together, Title Nine and Mermaid will be able to bring a whole lot more all-women races to a whole lot more women all across the US," said Missy Park, Founder, Title Nine.

"I'm excited to partner with a company who is as dedicated and committed to increasing women's participation in sports as the Mermaid Series. Together we'll be able to expand our communities and encourage more women to experience the joy of crossing the finish line," said Carlo Facchino, Founder and Race Director, Mermaid Series.

About Title Nine: Title Nine is a women's apparel company. We are everyday athletes and fitness fanatics, passionate about our brand and the impact that sports, fitness, and adventure have on our lives and the lives of our customers. We are a privately-held, woman-owned company headquartered in Emeryville, California with 23 retail stores in 11 states, and online at titlenine.com. Find us on Facebook, Twitter, Instagram, and Pinterest.

About Mermaid Series: Mermaid Series is a welcoming community that encourages women of all abilities to pursue a healthy lifestyle. At the foundation of the community is our event series, which includes running races, triathlons, duathlons, cycling events and training clinics. The variety of events give athletes of all disciplines and skill levels the opportunity to challenge themselves and experience the joy of crossing the finish line. Find them at mermaidseries.com.

SOURCE Title Nine

Related Links

https://www.titlenine.com/