Title: MediaMath Masters Massive Data with Fast, Scalable Reporting and Non-traditional Analysis

MediaMath Developer Blog designed to serve global engineering community

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Aug 05, 2014, 12:00 ET

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- MediaMath, creator of the TerminalOne Marketing Operating System™, is committed to empowering marketers the world over with its technology, which is built by a team of world-class engineers with unique perspectives on big data.

In a series of recent blog posts on MediaMath's new Developer Blog, MediaMath engineers weigh in on how they are processing, analyzing, and optimizing MediaMath's massive amounts of data, making it easier for marketers to gain more actionable insights.

MediaMath, creator of the TerminalOne Marketing Operating System(TM) (PRNewsFoto/MediaMath) (PRNewsFoto/MediaMath)

In his blog post "Building faster, scalable reporting with Hadoop-Impala," Ram Narayanan, Senior Director of Database Architecture and Operations, explains how MediaMath is able to provide half-hourly reporting to clients of their ad attribution data, a problem that requires joining 30 days of ad impressions (40 billion records) with one hour's worth of click-event data (20 million records).

Ian Hummel, Director of Data Platform, investigates how best to optimize Hadoop's test and development environments to match the production environments of your AWS Elastic MapReduce (EMR) cluster.

And finally, in a two-part post exploring non-traditional data analysis, UI Engineer Lance Massey explores monitoring and analyzing real-time bidding with sound.

About MediaMath
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

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