Titan Transit Network Now Included in Nielsen's Place-Based Video Report

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Oct 01, 2014, 12:51 ET

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- Titan, the leader in transit-based digital out-of-home advertising, announced today that its Transit Network has been added to Nielsen's quarterly Place-Based Video Report. The latest edition of the report which covers Q2 2014 is distributed to Nielsen's subscribing clients this week.

As indicated in the new Nielsen report, transit stations deliver captive audiences at scale with long dwell time. The average dwell time measured for Titan's Transit Network is nearly 27 minutes daily, which provides a great opportunity for marketers to engage and connect with commuters. Titan's digital rail platform screens add great value to commuter journeys by providing train departure and arrival information, as well as frequently updated editorial content like news, sport and weather.

"We are excited that Nielsen will be measuring a new venue type as part of its digital place-based ecosystem. We hope to prove and inspire our advertisers that transit digital screens can extend and enhance any video-neutral communication plan. Titan's transit platform screens bring audiences closer to point of purchase and deliver young and captive audiences effectively and at scale,'' said Don Allman, President and CEO of Titan.

''Marketers aiming to reach commuters during their daily journey can now size and value the audience in transit stations in a way that is comparable across all measured media channels,'' said Paul Lindstrom, SVP On Location Solutions, Nielsen.

Nielsen On Location helps ensure that clients and agencies see the value of advertising on the many screens out of the home, now including transit stations, so they can effectively reach consumers on the go. It provides consistent measurement methodology across all venue types and offers benchmarks to compare place-based networks to other video formats like TV, online video and mobile.

ABOUT TITAN
Titan, the leader in transit-based out-of-home media with a focus around 'people in transit', has more than 2,000 digital advertising screens across its U.S. Transit Authority and Airport inventory, including 500+ Digital Rail Platform Displays. Titan's Transit Network is strategically positioned to target consumers using the Chicago Transit Authority (CTA), New Jersey Transit (NJT), Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA), Boston-Massachusetts Bay Transportation Authority (MBTA), Port Authority Transit Corporation (PATCO), Bay Area Rapid Transit (BART) and Amtrak rail systems. Titan's Digital Platform Displays provide the ideal opportunity to reach highly desirable audiences in visually captivating and targeted ways. It engages with rail audiences using full-motion video as well as relevant content that is updated throughout the day. In addition, Titan also markets United Airlines' vast digital network in the U.S.

Media Contact:

Danielle DeVoren / Kenneth Cousins

KCSA Strategic Communications

212-896-1272 / 212-896-1254

[email protected] / [email protected]

SOURCE Titan