Titan Celebrates Dallas Area Rapid Transit Contract Renewal

Transit Advertising Leader Maintains Dominance in the Fifth Largest Market

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Nov 01, 2010, 09:59 ET

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- Titan has renewed its exclusive contract to sell advertising on the Dallas Area Rapid Transit (DART) system for an additional five years.

The new contract, won competitively, begins on November 1st, 2010. As part of the new deal, DART and Titan will be introducing new media formats, including Station Dominations, Bus Headliners and Michelangelos (media featured on the ceilings of buses) to the system.

The DART win is a further indication that Titan continues to stage a strong comeback from the recession that rocked the media world especially hard. The renewal of this contract solidifies Titan's presence in the nation's fifth largest market and closely follows the company's purchase of 1300 Verizon Manhattan Phone Kiosks in September 2010.

"The renewal of the DART contract adds to the burgeoning roster of business we have closed in recent months," said Bill Apfelbaum, Chairman of Titan. "This represents a major accomplishment for the company. We are aggressively competing for contracts and winning and are back to being the fastest growing Out-of-Home company in the United States. More announcements of this type will be forthcoming shortly," he added.

DART's extensive advertising network of DART Rail and Trinity Railway Express (TRE) buses reaches 98 percent of the Dallas DMA and services more than 220,000 passengers per day across a 700-square-mile service area. DART services 13 cities including Addison, Carrollton, Cockrell Hill, Dallas, Farmers Branch, Garland, Glenn Heights, Highland Park, Irving, Richardson, Rowlett, Plano and University Park with 12,322 bus stops, 48 miles of light rail and 34 miles of commuter transit rail.

"We chose Titan to continue to be our media partner because we believe they are best positioned to maximize advertising sales for DART," said Sue Bauman, DART's Vice President of Marketing and Communications.

About Titan

Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.

Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks and street banners. It also leads the way in the development and successful introduction of market leading digital Outdoor platforms. Titan furnishes national and local clients with creative media solutions in the North America's top markets including New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle and Minneapolis/St. Paul and Canada.