Titan Air Takes Off In Westchester

Transit Advertising Leader Lands First Airport Partnership; New Media Planned to Benefit Passengers

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Aug 07, 2012, 11:14 ET

NEW YORK, Aug. 7, 2012 /PRNewswire/ -- Titan has been awarded a five-year contract for the exclusive right to sell advertising in Westchester County Airport. This is the first win for the company's newest division, Titan Air.

The new contract, won competitively, begins August 1, 2012. The advertising agreement covers all advertising within the airport, including state–of-the-art digital displays, which will provide news, weather and travel information as well as advertising. Titan will also be marketing new media in the airport, including a Digital Visitor Information Center that will allow passengers to reserve hotels, rent cars and make dinner reservations.

Other new initiatives that Titan will bring to the airport include work spaces designed to provide comfortable seating for passengers and charging stations for multiple electronic devices. These stations will feature high impact advertising and will be distributed throughout the airport.

This partnership marks the return of industry leaders, Michael Riley and Sam Hart, into the Airport advertising business. Messrs. Riley and Hart spent over a decade at the helm of Clear Channel's Airport division, where they created and managed Airport and advertiser relationships with great results for all involved.

Titan will utilize its full sales team to sell local and national advertising into the airport. Local sales and marketing will be run from Titan's New York headquarters, as well as from a new office in Westchester County.

"We are delighted to begin our first Airport partnership," said Don Allman, Titan's President and CEO. "Titan's proposition is centered around the 'People in Transit' philosophy, and Airports are a logical fit within our core competency. We have the best team in place to make a great success of this partnership."

"Westchester County Airport delivers high-end consumers and the opportunity for high-end, high-impact media," said Mike Riley, Senior Vice President and General Manager, Titan Air. "We're looking forward to growing revenue for the Airport and delivering new ways of reaching consumers for our advertising partners."

Westchester County Airport is served by seven airlines to 15 destinations in the United States. The airport has approximately 1.5 million passenger arrival and departures per year.

About Titan

Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.

Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital out-of-home and mobile platforms. Titan furnishes national and local clients with creative media solutions in the North America's top markets including Westchester, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul, Charlotte and Toronto.

Contact:
Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
[email protected] / [email protected]
*Images available upon request

SOURCE Titan