'Tis the season to be festive - Alaska Airlines offers early boarding for flyers wearing holiday sweaters

Guests and employees invited to celebrate National Ugly Holiday Sweater Day on Friday, Dec. 21

News provided by

Dec 13, 2018, 08:30 ET

SEATTLE, Dec. 13, 2018 /PRNewswire/ -- In celebration of National Ugly Holiday Sweater Day, Alaska Airlines guests who wear their festive holiday sweaters to the airport on Friday, Dec. 21 can board their flight early. The one-day promotion will be celebrated by flyers and employees alike across Alaska's 116-city network and includes all Alaska and Horizon Air flights. Festive holiday-themed boarding music and free holiday movies will play all month to help get guests into the holiday spirit.

Alaska Airlines offers early boarding on Dec. 21 for guests wearing holiday sweaters.

"This time of year, we consider ourselves the 'merrier carrier,' so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays. Whether you're heading home to celebrate tradition or jetting off to a sunny destination to escape the cold, we recognize your journey begins with us, and we're happy to make your travels even brighter any way we can," said Natalie Bowman, managing director of marketing and advertising at Alaska Airlines.

Back by popular demand, this is the second year Alaska Airlines and its employees have embraced National Ugly Holiday Sweater Day, hoping to bring joy to travelers during the busy holiday travel season. All guests are invited to join in the celebration and share their memories on Twitter by tagging their photos and videos using the hashtags: #UglySweaterDay and #iFlyAlaska.

Airports are busier than ever in December. As a reminder, anyone traveling during the holidays is encouraged to arrive to the airport at least two hours before their flight given anticipated congestion at the airport. Learn our 8 tips to keep the "nice" in your holiday travel.

To follow our guests' journey on National Ugly Holiday Sweater Day, visit the Alaska Airlines page on Facebook, Twitter and Instagram.

High resolution images of Alaska Airlines' holiday sweater imagery available for download here.

Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North America Airline Satisfaction Study for 11 consecutive years from 2008 to 2018. Learn about Alaska's award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).