Tired Of Ordinary Snacking? DOVE® Chocolate Has A New 'Pleasure' That's Sure To Excite On-The-Go Snackers And Chocolate Lovers Alike

DOVE® Chocolate Introduces DOVE® Fruit, the Perfect Combination of Real Fruit and DOVE® Dark Chocolate

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Feb 26, 2015, 02:31 ET

NEW YORK, Feb. 26, 2015 /PRNewswire/ -- Snackers and chocolate aficionados rejoice. Today Mars Chocolate North America introduced an irresistible new addition to the DOVE® Chocolate lineup: DOVE® Fruit.

Mars Chocolate North America and celebrity chef Alex Guarnaschelli unveiled DOVE(R) Fruit at Grand Central Terminal. This snacking option was a surprise treat as consumers were greeted by Guarnaschelli at the DOVE(R) Fruit Market. (Bennett Raglin/AP Images for Dove)

Combining the delectable flavors of real fruit with the silky smooth taste of America's #1 DOVE® Dark Chocolate¹, this mouth-watering new treat comes in cranberry, cherry, and blueberry – three of the top-selling fruits on the market². DOVE® Fruit is available at retailers nationwide in two different sizes: 2.83-ounces (SRP: $1.99-$2.59) and 6.0-ounces (SRP: $3.59-$4.79). A special 26-ounce bag is also available at select warehouse stores for the suggested retail price of $10.89.

"We're excited to add this real-fruit snacking option to the DOVE® Chocolate family," said Kerry Cavanaugh, Director, DOVE® Brand. "We know snackers and chocolate lovers have been clamoring for something like this. In fact, dark chocolate is the fastest growing category³ in confections and fruit is the fastest growing snacking category, so it's the perfect combination and the perfect time."

DOVE® unveiled the new addition to the line-up at a special fruit market in New York City's Grand Central Terminal earlier today. Visitors to the fruit market were treated to free samples of DOVE® Fruit, special giveaways, as well as the chance to interact with Alex Guarnaschelli, who is the award winning executive chef at New York City's Butter restaurant, as well as a television personality who frequently appears on several Food Network and Cooking Show programs including Chopped, Iron Chef America and Alex's Day Off.

The DOVE® Chocolate Difference
From bean to bar, Mars takes great care to maintain the highest standards of quality when manufacturing DOVE® Chocolate.

It all starts with only the best cacao beans, which are tested twice by expert Mars technicians for quality and flavor. The beans are then taken through special roasting and grinding techniques to create the signature silky smooth taste of DOVE® Chocolate. Finally, Mars adds the perfect combination of chocolate liquor and 100 percent pure cocoa butter to create a balanced taste that's not too sweet, nor too bitter.

For more information about DOVE® Fruit and other 'Pleasures Less Ordinary,' visit Dovechocolate.com or Facebook.com/DoveChocolate.

About Mars Chocolate North America

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA^® Coffee Roasters coffee, THE BRIGHT TEA CO.^®tea, DOVE^®/GALAXY^® Hot Chocolate, and FLAVIA^®brewer; Symbioscience – COCOAVIA™, WISDOM PANEL™ and SERAMIS®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.

^®/™ Trademarks ^© Mars, Incorporated 2015.

¹ MULOC Latest 52W November 3, 2013
² IRI L52W 9/8/2013®/TM trademarks ©Mars, Incorporated 2015
³ Snacking Trends 8/2013

Photo - http://photos.prnewswire.com/prnh/20150226/178189

SOURCE Mars Chocolate North America