Tips to Leverage Mobile Payments in your Marketing Strategy

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NEW YORK, Oct. 7, 2015 /PRNewswire/ -- With mobile continually influencing consumer purchasing behavior, small businesses have been quick to learn how a solid mobile marketing strategy can have a significant impact on their business.

In her latest article posted to PR Newswire's Small Business PR Toolkit, Kristen Gramigna, Chief Marketing Officer for BluePay, identifies mobile payments as one affordable tool that small businesses should leverage in their marketing strategy. To build your brand and set you apart from your competition:

• Demonstrate the value of mobile convenience. Consider the many ways that technology improves the overall customer experience and transform those into powerful marketing messages. Are you equipping multiple staff members with the ability to process customer payments on their mobile devices? If so, consider how this small convenience can add up to a memorable marketing message that can help to boost your brand's value.
• Deliver customized mobile offers. Gramigna suggests you review past purchasing transactions to develop a sense for what your mobile customers buy, when they buy it and at what price point they pay. Use this information to present relevant offers to your customers and by marketing to them on the mobile device they'll also use to purchase, you're improving the likelihood that they will see your message and then redeem your offer.
• Deploy a loyalty program. With many mobile payment providers now including the ability to integrate loyalty programs and automatic tracking of the rewards, mobile payments can be a critical component to a rewards program that drives intended purchase behavior.

For further discussion on ways that offering mobile payments can be transformed into powerful marketing messages, read the complete article here: http://bit.ly/1LkmlMT.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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